It's official: Orlando Calling was a flop.
Immediately after last November's inaugural festival at the Citrus Bowl, organizer Melvin Benn estimated he lost "a couple of million plus" on the lightly attended two-day event. And on Wednesday, festival organizers tweeted the following: "Orlando Calling will not be happening this year, but we discussing opportunities for 2013 and will keep you updated."
Musically, Orlando Calling was one of the biggest new things to happen in the Florida music world in years. Bob Seger, the Killers, Kid Rock, the Pixies, the Raconteurs, Blake Shelton and dozens more bands from a wide variety of genres made for a highly eclectic event. It may be tempting to say the economy is to blame for the failure of Orlando Calling — especially considering another big festival, Langerado, was canceled in 2011. But the Deluna Festival in Pensacola not only put on a fantastic show in 2011 (even after losing headliner Linkin Park at the last minute), but is already moving full steam ahead for 2012 (scheduled for Sept. 21-23).
But with Orlando Calling's light turnout, less-than-spectacular setting and high prices, a return engagement was never a guarantee.
—Jay Cridlin, Times staff writer