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Boas and leopards and heels — oh my!

By Times Staff Writer
Posted: May 16, 2008 07:36 AM


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Even the kiddies look a bit stunned.
Even the kiddies look a bit stunned.

What is up with those ads for the new line of kids clothes from Beyonce's company? Nice red pumps — for a 6-year-old! Pink boa? Leopard-print hat? C'mon.

Plenty of people have their shorts in a twist over it: "Can't wait to see her line of thong bikinis for tots,'' is a comment on lilsugar.com, referring to Beyonce "Mrs. Jay-Z" Knowles. She co-owns the House of Dereon, which makes the clothing.

We don't need a psychologist to tell us that teaching our little girls about the power of sex appeal is dangerous. Just look at Britney Spears and Lindsay Lohan. Maybe next the tots will show up in an artistic photo for Vanity Fair.

If you look at the clothes themselves —- they're sold at Macy's and online at dereon.com — they might not look too bad. But its the ad for the kids line that has tongues wagging.

Beyonce, it's one thing to play dress up. It's quite another to tart kids up to make money.



[Last modified: May 19, 2008 01:21 PM]



Comments on this article
by Philomena May 19, 2008 1:21 PM
I will never buy anything from House of Dereon.Ihave a tween daughter,i don't allow her to anything that would attract pedafiles i'm a feen about that.i hope when she and JZ have a child they dress them in a way that is appealing to pedafiles.
by Philomena May 19, 2008 1:20 PM
Its a damn shame that this is the best Beyonce can do.i knew she was a pretty face trying to look blonde but to make little girls look like prostitutes is sick and to profit from it is sick.you Beyonce can dress like a prostitute its sells your CDs.
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