All it took for an 89-year-old newsmagazine to capture the media world's attention was to place a young woman breastfeeding her 3-year-old son (he'll be 4 next month) on the cover. • That may be the real lesson behind the online furor over Time magazine's May 21 issue. Time hits newsstands today.
Jamie Lynne Grumet, 26, actually appears in the cover story on attachment parenting guru Dr. William Sears, who advocates a child-rearing method including extended breastfeeding, prompting magazine expert Samir Husni to declare the image a success.
"Our society's attention span is getting shorter and magazines are screaming for our attention," said Husni, director of the Magazine Innovation Center at the University of Mississippi. "This is not a made-up image. I commend them for the choice, because it will stop everyone."
Here's what some people said online Thursday:
Actor Alyssa Milano: "Time no! You missed the mark! You're supposed to be making it easier for breastfeeding moms. Your cover is exploitive & extreme."
MSNBC anchor Mika Brzezinsky: "I'll tell you why it bothers me. It bothers me because it's a profile of Bill Sears."
New York Times media critic David Carr: "Will it be worth the therapy bills down the line?"
Jamie Lynne Grumet: "This is biologically normal. It's not socially normal. The more people see it, the more it'll become normal in our culture."
See more reaction at The Feed and Whoa Momma! blogs, tampabay.com/blogs/media and tampabay.com/blogs/moms.