You'll have to jump through a few hoops for it, but the Lego store is offering free admission coupons for up to two people per household during a select week in October to visit Legoland Florida.
The new attraction, scheduled to open Oct. 15, is a 150-acre theme park on the site of the old Cypress Gardens. It features rides geared toward children ages 2 to 12, but it also appeals to adults who can marvel at its miniature replicas of Florida places such as the Daytona International Speedway, Tampa Theatre or even the singing tower at Bok Tower Gardens.
To get the free coupons, which you can only use the week of Oct. 24-30, you have to sign up to be a VIP member of the Lego store ( shop.lego.com) and its shopping club, a free service. (You should not go to the Legoland Florida site for the deal, because it's not the sponsor of the promotion.)
To become a VIP member, you can call toll-free 1-800-835-4386 and stay on the line for a customer service representative who can sign you up. (Be patient or call during off hours, as this is a very popular promotion.) Or you can sign up if you are shopping at shop.lego.com and you buy an item.
After that is when the steps get a little tricky, so follow along:
• Go to shop.lego.com/en-US/VIP and create a sign-on for the site.
• Then click on the register tab and enter your information and the special VIP card number that you were assigned.
• Once that is done, click on the Promotions tab on that page, and it will take you to a segment with a link to a coupon that you can print. (You might have to experiment with browsers to print; it wouldn't work in a Firefox browser, but it did work in a Chrome one.)
After that, you should be good to go. But you have to bring a ticket, a valid ID and — if it arrives in time — your VIP card. If the card doesn't arrive, you have to bring the e-mail confirmation that was sent to your registered e-mail address, or you can print out your "my account" information from the shop.lego.com site.
How much are you saving if you stick with it? Regular admission is $65 for adults and $55 for kids 3-12 and seniors 60 and older.
In addition to being eligible for up to two free adult admissions (the number of VIP accounts allowed per household), households will be offered a coupon for $10 off admission for up to six friends and family.
This promotion is just one of many that are going on for Legoland Florida in its early opening stages to attract visitors. Previously announced was a promotion for free admission for a year for teachers if they sign up.