Legoland has a newly announced perk that they hope will help boost attendance at the new attraction rising from the old Cypress Gardens.
The park has previously said it intends to target as its audience families with kids ages 2-12.
Now it has extended an offer to a key group of influencers with the hope that they'll bring their own groups of kids to visit: teachers.
Legoland announced Wednesday that it will offer a complimentary standard annual pass for all active Florida teachers. Teachers must visit florida.legoland.com/freeteacherpass to register and for redemption instructions. They can also receive their pass on specially designated annual pass processing days at Legoland Florida on Sept. 16, 17, 23 and 24 from 10 a.m.–5 p.m. and Sept. 18 and 25 from noon–5 p.m. (Legoland is at One Legoland Way, Winter Haven, about 45 minutes south of the Orlando theme parks. Visit the website, legoland.com, for directions.)
The park has previously announced partnerships and plans with educational institutions to offer special rates for school field trips. It offers seven programs that are seasonally priced and start at $5 per student. The trip includes a 45-minute educational session and a full-day at the park. Field trips will start in November, and programs can be booked now by appropriate school officials by calling 1-877-350-5346.
Earlier this year, Legoland also announced a one-of-a-kind partnership with University of South Florida Polytechnic that offers every second-grade public school student in Polk County the chance to participate in one of the seven programs free of charge.
The 150-acre theme park will feature replicas of iconic American buildings like the White House. Plus it will have 20 "pink-knuckle" rides — from roller coasters to race cars — as well as some 30 family-focused shows and attractions.
As previously reported, the 1930s vintage botanical gardens under the old theme park's name will live on untouched, although the Lego Belles will be plastic brick models, not young women in hoop skirts. The Cypress Gardens water ski show will re-emerge as an extreme stunt show with Lego Pirates.
Full price for the park is $65 for adults and $55 for seniors and kids 3 through 12.
Information from Times files was used in this report.