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A $120 million 'Scream,' a $250 million Cézanne? The megarich are paying record prices for art

As the world economy began to tank about five years ago, a curious thing happened at the top level of the international art market: It started to boom. At the annual spring art auctions at Sotheby's and Christie's in New York and their branches around the globe, deep-pocketed bidders snapped up Braques and Bacons, Klimts and Kandinskys, often at record prices.

Now with the global recession officially over but the American and European economies still shaky, auction records for blue-chip modern and contemporary art continue to be shattered. Just a few months ago, a pastel version of Edvard Munch's The Scream (1895) fetched an astounding $119.9 million at Sotheby's, by far the highest price ever paid at auction for a work of art, surpassing the winning bid of $106.5 million for Picasso's Nude, Green Leaves and Bust (1932) at Christie's two years earlier. A week after the gavel fell on the Munch work, Mark Rothko's Orange, Red, Yellow (1961) went for nearly $87 million, the artist's personal best at auction. Works by 13 other artists also brought record prices at the same sale at Christie's, which at $388.5 million was the largest haul in the history of contemporary art auctions.

Art photography is also bringing skyrocketing prices at auction, with new records set in the past three years for works by Edward Weston, Alfred Stieglitz, Henri Cartier-Bresson, Richard Avedon, Diane Arbus, William Eggleston, Cindy Sherman, Andreas Gursky and others. In 2010, a Christie's sale of a group of Avedon photographs in Paris set an auction record for a sale of its kind in France; a single photograph, Dovima With Elephants, sold to Maison Christian Dior for $1.1 million, a world auction record for the photographer. Last year, at Christie's New York, Sherman's Untitled No. 96 went for $3.89 million, a record auction price for a single photograph.

"The global economic downturn briefly introduced insecurity into the market, but then it went right back to where it was before, which is a constantly ascending state," says Paul Roth, senior curator and director of photography and media art at the Corcoran Gallery of Art in Washington and former director of the Richard Avedon Foundation. "Prices just keep going up and up and up."

The trend is a narrow one, confined to the stratosphere at the major auction houses and their well-heeled, privacy-loving and therefore largely anonymous clientele.

The new gold?

The boom is less evident, for example, at galleries and art fairs, which have only recently begun to recover from recession-era sales slumps. "The best of the best goes for big, big prices, but when you drop down to the secondary and tertiary levels of the market, it's not the same thing," says Douglas Druick, president and director of the Art Institute of Chicago. "It's not like that moment in the late '80s where everything — the best and the less than best — was rising. Now the market is much more savvy."

But narrow or not, the great Art Rush of the early 21st century is a phenomenon. What's happening here? Has art become the new gold, a refuge for super-rich investors fleeing volatile stock markets and wobbly currencies around the world? Some close observers of the art-auction circus think so.

"Art has become increasingly monetized," says veteran New York art dealer Richard Feigen. "Wealthy people shying away from securities are now using art as an investment vehicle, an asset class — I mean, financial institutions are lending money on it now. One reason for this is simply the proliferation of money, the increased liquidity of the very rich … So we have an increased supply of money and a decreased supply of available art, which produces the kind of prices we've been seeing."

Walter Robinson, former editor of Artnet magazine, a New York-based industry journal whose parent company operates a subscription service that tracks art auction sales figures, agrees. "The economic explanation is obvious: that there's way too many super-rich people in the world," he says with a laugh. "There's been a huge increase in capital in the last few years, and most of it's gone to the ruling class, the upper 1 percent. Art is actually not a very secure investment, but these folks have so much money that the thinking goes, 'Why not park a few million dollars in fine art?' "

To Olivier Camu, international director of impressionist and modern art at Christie's, the auction boom has had more to do with the increased supply of major artworks on offer than with financial markets. "It's not like a wave of scared investors has been unleashed from the stock market. I think if you're spending $100 million on a work of art, it's not because you're hesitant to enter the stock market. A person who does this is very likely to have a diversified portfolio, including stocks, bonds, cash and paintings, and other things perhaps."

If the wealthy collectors buying trophy art do intend such purchases as investments, they may be in for an unpleasant surprise, Feigen, the seasoned art dealer, says. "To me, $120 million for that Munch pastel is an outlandish price — insane, in my view. Munch was an important artist, but not a great artist. He was a second-tier artist, and $120 million is crazy for a work on paper. Rothko was a major artist, but he was prolific, so $87 million is not as insane, but still pretty crazy. And now people are paying huge amounts for works by artists of little consequence historically, like Damien Hirst. … Some of these prices will not survive."

International buyers

One important contributing factor in the auction boom is the entry of new collectors from previously little-represented parts of the world, including Russia and the former Soviet states, Asia and the Middle East — in particular Qatar, the world's richest nation, which is positioning itself as a cultural hub. The royal family of Qatar has been on an art spending spree, dropping a reported $250 million in a private sale for a version of Cézanne's The Card Players (1890-92), by far the largest amount ever paid for a work of art.

At a February sale at Christie's in London, Camu says, 30 percent of the offered lots went to buyers from Russia and the ex-Soviet countries, 27 percent to buyers in Europe, 24 percent in the Americas, 15 percent from the Middle East and 4 percent from Asia.

Another source of fuel for the art boom, Feigen says, is increased media attention in the form of articles like this one, which may motivate highly competitive collectors to reach for their wallets.

"The more the auctions are publicized, the higher the prices go, and the higher the prices, the more the press pays attention. It's a cycle that feeds on itself."

Art world observers hope and pray the phenomenon continues.

"The art world is full of bohemians, people who can't cut it in the straight world," Robinson says, "but we have this thriving mini-industry that's funded by the spare pocket change of the billionaires. It's Reaganomics come home to roost, and why not? It's good for all of us."

A $120 million 'Scream,' a $250 million Cézanne? The megarich are paying record prices for art 08/18/12 [Last modified: Saturday, August 18, 2012 4:30am]

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