Andrew Gillum's first television ad of the 2018 general election campaign echoes what has become a familiar refrain for the candidate: "Bring it home."
In the ad, released Thursday by the Democratic gubernatorial nominee, Gillum tells a story he often delivers from the stump about what his grandmother told him every day before he left for school as a child.
"I can still hear my grandmother's voice. She's say, go to school. Mind your teachers. Get your lesson. And one day, bring that education home," Gillum says in the ad.
The 60-second spot will be broadcast throughout the state as part of a seven figure ad buy, according to a campaign press release.
Watch the ad here:
Read a transcript here:
"I can still hear my grandmother's voice. She's say, go to school. Mind your teachers. Get your lesson. And one day, bring that education home. Bring it home for your little brother and your little sister, who don't know what an education is yet. Bring it home for that little boy down the street that you play with — God knows where he's going to end up. Bring it home for your mother and your father, who get up every day to go out there and work on somebody else's job. It was a reminder that if we were going to get anywhere in life, we would get there together. This could be our story, Florida. Written by and for anyone who has ever been told that they don't belong. Been counted out. Or been told that they can't make a difference. Together, we can bring home affordable healthcare. We can bring it home for better jobs and better wages. We can bring it home for education that our children deserve. My name is Andrew Gillum. Let's bring it home, Florida."