As President Donald Trump comes to Florida to kickoff his reelection campaign, a Democratic Super PAC will greet him with a six-figure digital advertising buy.

In ads on Florida news websites (including the Tampa Bay Times), Priorities USA will go after Trump’s corporate tax cut and his administration’s unraveling of the Affordable Care Act.

“Trump’s economy works for corporate CEOs — not for us,” one ad says.

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The ads will run for a week with hopes of countering the publicity bump Trump will get for relaunching his campaign Tuesday in Orlando. Without a presidential nominee yet, and with so much focus on early caucus and primary states, Democrats have lacked a force to equalize Trump’s frequent visits to the Sunshine State.

“Florida is a must-win state for Trump and he hopes to have the news to himself this week," said Guy Cecil, Chairman of Priorities USA. "These ads will help cut through his noise and give voters a look at the truth about Trump’s policies.”

Priorities USA is one of the largest Super PACs supporting Democrats. The organization is planning to campaign early in critical states and is vowing to spend $100 million in Florida as well as Wisconsin, Pennsylvania, Michigan.

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