Wednesday, September 19, 2018

Got $1,100? Apple shows off its most expensive iPhone yet

CUPERTINO, Calif. (AP) — Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales.

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically designed model , the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. An updated iPhone X, now called the XS, stays at $1,000.

As with the iPhone X, both new phones have screens that run from edge to edge, an effort to maximize the display without making the phone too awkward to hold. The screen needs no backlight, so black would appear as truly black rather than simply dark. The Max model looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

The iPhone XS Max, which will be available on Sept. 21 — with orders open the week before — represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video and to take photos wherever they are.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 percent increase from a year earlier.

Apple also showed off a cheaper iPhone, called the iPhone XR. It has a traditional, lower-quality screen and an aluminum body; it's physically smaller than the iPhone 8 Plus but has a bigger screen. It'll cost roughly $750 and come out on Oct. 26.

All three new models join the iPhone X in getting rid of the home button to make room for more screen. They will have facial-recognition technology to unlock the device.

Although it didn't sell quite as analysts anticipated, the iPhone X still emerged as the most popular in Apple's line-up, according to Cook. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the U.S. and Europe.

For everyone else, many of whom are still using iPhones they purchased several years ago, there's the XR.

"I am going to go out on a limb and say the XR is going to become Apple's top-selling iPhone," said analyst Patrick Moorhead of Moor Insights. "It is a smart strategy to keep more people in the Apple ecosystem and get even more people to come into it."

The next major update to the iOS will be released next Tuesday, followed a week later by a Mac software update. Both will be free to install.

Apple also announced updates that push its Apple Watch further into medical device territory. It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram. The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

Ben Wood of CCS Insight said getting U.S. regulatory clearance for that is a milestone that underscores the company's leadership in health and fitness. Typically, smartwatches are marketed as consumer devices, not medical ones needing clearance.

These features will be available to U.S. customers later this year, but Apple did not say when it would make it to the rest of the world.

In addition, Apple said the Series 4 Apple Watch will also be able to detect when someone falls — and can tell the difference between a trip and a fall. If it detects a fall and the user doesn't respond in a minute, it'll automatically call for help. This feature may be especially attractive to older people or those with elderly parents worried about falling when no one is around to help.

___

AP Technology Writer Barbara Ortutay contributed from New York.

__

This story has been corrected to refer to the larger iPhone as the iPhone XS Max.

 

 

 

 

 

 

 

 

 

 

 

 

 

Comments
Buccaneers-Eagles All-22: Why Ryan Fitzpatrick and Fitzmagic could be real

Buccaneers-Eagles All-22: Why Ryan Fitzpatrick and Fitzmagic could be real

It’s just a mirage.At any moment now, Ryan Fitzpatrick will come crashing back to Earth. He’ll go back to being the Fitzpatrick of 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 and 2017. Quarterbacks don’t t...
Updated: 6 minutes ago
Rays keep pressure on, beat Rangers 9-3 for fifth straight win

Rays keep pressure on, beat Rangers 9-3 for fifth straight win

ARLINGTON, Texas – The Rays still have a long way to go, and they are going to need a lot of help to get there.But they continue to do their part to try to make it a race for the final American League playoff spot, beating the Rangers 9-3 Wedne...
Updated: 22 minutes ago
Ninety animals seized Tuesday in Hernando County cruelty case

Ninety animals seized Tuesday in Hernando County cruelty case

BROOKSVILLE — Hernando County Sheriff’s deputies seized 90 animals Tuesday and arrested a woman on animal cruelty and animal mistreatment charges after people called with concerns about an ill horse.Crystal Robin Crawford, 46, was arrested but not ta...
Updated: 1 hour ago
Editorial: Immigrants help to make America great

Editorial: Immigrants help to make America great

The heated debate on immigration could benefit from some more facts, which the U.S. Census has helpfully provided. And the facts show that rather than building walls, the United States would do far better to keep opening doors to legal immigrants. Th...
Updated: 1 hour ago

Thursday’s letters: For the sake of all involved, don’t rush the Kavanaugh vote

Delay Senate vote on Kavanaugh | Editorial, Sept. 18Don’t rush something that will last a lifetimeThe Senate Judiciary Committee finds itself in a sticky wicket. The committee should take a slow measured course of action. Trying to rush th...
Updated: 1 hour ago
Eddie Murphy to star in ‘Grumpy Old Men’ remake

Eddie Murphy to star in ‘Grumpy Old Men’ remake

Here's a decade-bending twist in the Hollywood remake playbook: Eddie Murphy has been tapped to star in a remake of 1993's Grumpy Old Men. Deadline.com says Tim Story is set to direct.The original movie starred Walter Matthau and Jack Lemmon as lifel...
Updated: 1 hour ago
Red Tide forces two Pinellas schools to move recess, physical education inside

Red Tide forces two Pinellas schools to move recess, physical education inside

Recess and physical education classes at two south Pinellas County schools were moved inside this week due to Red Tide, a toxic algae that continues to plague area beaches with throngs of dead fish and an unmistakable foul odor.Pr...
Updated: 1 hour ago

Local rapper encourages elementary students to attend school every day(w/video)

Local rapper Corey Thornton performs original songs on Wednesday (9/19/18) about the importance of school attendance at Walsingham Elementary School during a school wide assembly. During Attendance Awareness Month, Pinellas County Schools and the Juv...
Updated: 1 hour ago

Shooter dead, at least 4 injured in shooting at court

A 911 supervisor says one person is dead and at least four are injured in a shooting outside of a judge's office in Pennsylvania
Updated: 1 hour ago

Captain’s Corner: Look north toward Tarpon Springs for fishing to avoid Red Tide, for now

Red Tide has been creeping toward North Pinellas. Although bait is flourishing along the beaches and predator fish are feeding on them, hordes of dead fish are washing up on shore, most likely from Red Tide blooms well offshore. Lately, I’ve focused ...
Updated: 1 hour ago