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Comcast and NBC Universal merger will expand the conglomerate's reach

WASHINGTON — A merger between Comcast and NBC Universal, expected to be announced today, will probably come with concessions aimed at forestalling a drawn-out federal review of the deal, sources close to the negotiations said.

In previous major media mergers, companies have agreed to preserve local news coverage and grant competitors access to content, for example. Sources familiar with the Comcast-NBC Universal talks said such promises would probably be announced with the merger.

The $30 billion transaction would significantly reshape the media landscape by giving the nation's largest cable and broadband Internet provider control over content that makes up one out of five TV viewing hours, according to some analysts. NBC owns Universal Studios, theme parks, shows such as The Biggest Loser and Heroes, and cable channels such as USA Network, Bravo and CNBC.

The deal, in the works for months, was jump-started Monday when General Electric agreed to acquire the portion of NBC Universal it doesn't own from French conglomerate Vivendi for $5.8 billion, according to sources.

That was the remaining hurdle for Philadelphia-based Comcast to consummate its purchase of NBC Universal.

Under the terms of the merger, Comcast is expected to pay about $6 billion in cash for a 51 percent stake in NBC Universal. GE would retain a 49 percent stake, and Comcast would contribute its cable assets to the joint venture. Comcast would control the venture's day-to-day operations and have the right to buy the rest of NBC Universal within seven years, according to the sources, who spoke on condition of anonymity because the deal has not been announced.

If completed, the deal would extend Comcast's vision of bringing more content to its subscribers in as many forms as possible — TV, computers and mobile devices.

But the proposed merger faces significant hurdles, including a close review from federal regulators that some analysts said could last a year. Either the Federal Trade Commission or Justice Department will review whether the deal is anti-competitive, and the Federal Communications Commission will examine how the deal affects consumers.

Although no regulation prevents ownership of a broadcast station and cable assets in the same market, such combinations would probably raise concerns. Regulators conceivably could force Comcast to sell its broadcast or cable stations in the same region as a condition of approval. Washington is one market where Comcast and NBC have such properties.

Sources familiar with the deal said the joint venture has no plans to divest its local TV stations or the NBC network.

Another area expected to draw regulatory scrutiny is online video distribution. Comcast hopes to expand its offerings by acquiring NBC's content.

The cable operator's video-on-demand service, which is separate from its online aspirations, was started six years ago with a few hundred titles and now has a library of 17,000 shows and 350 million views a month.

Public interest groups have said Comcast could have too much control over content amid a shifting media landscape that is moving increasingly to the Web.

Comcast and NBC Universal merger will expand the conglomerate's reach 12/02/09 [Last modified: Wednesday, December 2, 2009 9:52pm]
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