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Florida Lottery to seek more retail outlets

TALLAHASSEE — The Florida Lottery will seek more retail outlets to boost flattening profits.

The agency outlined those plans in a response published Friday with a legislative report recommending ways to increase sales and generate more money for education.

The Lottery also may ask the Legislature for more instant ticket vending machines. It installed 1,000 of the machines last year.

Florida added Powerball a year ago, and the Lottery is considering a second multistate game, but wants to make sure that wouldn't hurt in-state Lotto.

The Legislature's Office of Program Policy Analysis and Government Accountability recommended against other new games because they could increase gambling addiction and interfere with an expansion of Indian gaming.

In a related development, a legislative report concluded that increasing advertising doesn't cause more Florida Lottery-related calls to the state's compulsive gambling hotline, but rising unemployment does.

The Office of Program Policy Analysis and Government Accountability released the report Friday.

Analysts found no increase in calls seeking help for lottery addiction during months when advertising spiked.

In one comparison, calls, instead, increased during a low-advertising month.

The hotline, though, received five more lottery-related calls for each 1 percentage point increase in Florida's unemployment rate over the last two years.

There was no similar relationship between unemployment and calls citing other types of gambling.

Florida Lottery to seek more retail outlets 02/05/10 [Last modified: Saturday, February 6, 2010 7:11pm]
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