CAMBRIDGE, Mass. — Move over, coffee and Red Bull. A Harvard professor thinks the next big thing will be people inhaling their caffeine from a lipstick-sized tube. Critics say the novel product is not without its risks.
The product, called AeroShot, went on the market late last month in Massachusetts and New York and is also available in France. A single unit costs $2.99 at convenience, mom-and-pop, liquor and online stores.
Biomedical engineering professor David Edwards says AeroShot is safe and doesn't contain common additives, like taurine, used to amplify the caffeine effect in common energy drinks. Each gray-and-yellow plastic canister contains 100 milligrams of caffeine powder, about the amount in a large cup of coffee, plus B vitamins.
Once a user shoots a puff of calorie-free AeroShot into his or her mouth, the lemon-lime powder begins dissolving almost instantly. Each single-use container has up to six puffs.
Dr. Lisa Ganjhu, a gastroenterologist at St. Luke's-Roosevelt Hospital in New York, said people need to be aware of how much caffeine they are ingesting, and how quickly. The product packaging warns people not to consume more than three AeroShots per day.
AeroShot, manufactured in France, is the flagship product of Cambridge-based Breathable Foods Inc.