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GM's reply to sales drop: raise price


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General Motors' pickup sales fell 8 percent in September. Meanwhile, sales of Ford's F-Series, the bestselling pickups in the U.S., rose 10 percent and Chrysler's Ram posted an 8 percent increase. GM's reaction: It's adding almost $2,100 to the sticker price of the base 2014 Chevrolet Silverado. That's 8.5 percent above the price when the truck hit showrooms in the spring. Other versions of the Silverado, as well as the GMC Sierra, will see similar percentage increases. Raising prices sounds like an odd way to boost sales. But industry analysts suspect it's a marketing ploy. They expect GM to raise incentives starting next month so dealers can advertise big discounts. Customers will feel they're getting a deal — whether they do or not depends on the size of the discount.

Associated Press

Looking ahead: Unemployment report comes out Tuesday.

GM's reply to sales drop: raise price 10/18/13 [Last modified: Friday, October 18, 2013 5:51pm]
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