Wednesday, May 23, 2018

Marlboro introducing HeatStick, tobacco-warming vapor device

RICHMOND, Va. — Philip Morris International Inc. is hoping to capitalize on the growing appetite for alternatives — such as e-cigarettes — to traditional smokes with a new Marlboro-branded product that heats tobacco rather than burning it.

The world's second-biggest tobacco company detailed its plans Thursday to release the Marlboro HeatStick in cities in Japan and Italy later this year, with further expansion plans in 2015.

The products represent another run at improving heating technologies that failed when introduced in the 1990s.

The short, cigarette-like sticks are heated to a maximum of 660 degrees Fahrenheit (350 degrees Celsius) in a hollow penlike device called iQOS (pronounced EYE-cohs) to create a tobacco-flavored nicotine vapor. Unlike popular e-cigarettes that use liquid nicotine, the HeatStick contains real tobacco, a point the company believes will make them more attractive to cigarette smokers.

It's one of several so-called "reduced-risk" products Philip Morris International plans to test as the industry diversifies beyond traditional cigarettes amid declining demand.

Products like the HeatStick "represent a potential paradigm shift for the industry, public health and adult smokers," CEO André Calantzopoulos said during an investor day presentation Thursday.

The company, based in New York and Switzerland, has spent about $2 billion over more than a decade on development of the products and expects that iQOS would boost its profit by $700 million when sales reach 30 billion units.

The overseas Marlboro maker announced plans in January to invest up to $680 million for two plants in Italy to make the products.

On Tuesday, the company said that in addition to its own cigarette alternatives, it purchased U.K.-based e-cigarette maker Nicocigs Ltd. Financial terms were not disclosed.

In the 1990s, contraptions that heat tobacco rather than burning it didn't pass muster with smokers. Even though the products left no lingering odor and didn't produce ashes, they tasted different than cigarettes and were more difficult to use.

Now, a surging e-cigarette industry has tobacco companies hoping for a resurgence of the technologies that some argue are less harmful than lighting up.

Calantzopoulos said e-cigarettes don't deliver the taste and ritual that is as close as possible to regular tobacco smokes.

Comments
Eckerd College student critically injured in campus accident just before graduation

Eckerd College student critically injured in campus accident just before graduation

ST. PETERSBURG — An Eckerd College student fell from a ladder on campus in the hours before her graduation ceremony and remained hospitalized Wednesday with critical head trauma.Chicago native Rebecca Ryan Lavin-Burgher, known as Becca on campus and ...
Updated: 5 minutes ago
Want to drink free whiskey with country star John Rich in Tampa?

Want to drink free whiskey with country star John Rich in Tampa?

Here's an offbeat way to start your Memorial Day weekend right.
Updated: 6 minutes ago
Three arrested for street racing after mother fatally struck pushing stroller on Bayshore Boulevard

Three arrested for street racing after mother fatally struck pushing stroller on Bayshore Boulevard

TAMPA — An Ohio mother was struck by a car and killed Wednesday while pushing a stroller across Bayshore Boulevard and her 21-month-old daughter was seriously injured, Tampa police said.The two were hit by a speeding northbound car around 11:43 a.m. ...
Updated: 8 minutes ago
Oil drilling ban in eastern gulf is shot down

Oil drilling ban in eastern gulf is shot down

WASHINGTON – A bipartisan Florida effort to permanently ban oil drilling in the eastern Gulf of Mexico has been blocked from consideration."House Republicans blocked my bipartisan amendment to ban oil drilling off the coast of Florida late...
Updated: 11 minutes ago
New restaurants: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

New restaurants: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

Some new eats on the horizon in Tampa Bay.
Updated: 13 minutes ago
Publix to evaluate donation process after Adam Putnam political backlash

Publix to evaluate donation process after Adam Putnam political backlash

Amid a growing backlash for its sizable donation to pro-NRA gubernatorial candidate Adam Putnam, Publix has said it will evaluate its processes for giving to ensure it better reflects the chain's "intended desire."In its most recent statements to ass...
Updated: 16 minutes ago
For starters: Rays vs. Red Sox, with Archer facing Price

For starters: Rays vs. Red Sox, with Archer facing Price

UPDATE, 5:18: Ramos' bruised left thumb is feeling better and though he's not in the lineup Cash said he is available for emergency duty. … OF Carlos Gomez was set to run the bases today as the next test of his strained groin. … Cash said...
Updated: 20 minutes ago
Top things to do this weekend: Margarita Festival, Rays’ Kiermaier as Star Wars figure, Nintinder

Top things to do this weekend: Margarita Festival, Rays’ Kiermaier as Star Wars figure, Nintinder

LIME TIME: Tampa Bay Margarita Festival This year, there are twice the bartenders and a new RFID wristband system for less waiting at the two-day Tampa Bay Margarita Festival with a margarita flavor for every taste. Music headliners are the Wallflow...
Updated: 22 minutes ago
St. Petersburg’s Jabil expands in Israel with new innovation center

St. Petersburg’s Jabil expands in Israel with new innovation center

St. Petersburg-based contract electronics company Jabil announced Wednesday it has expanded in Israel by opening an Optics Technology Innovation Center.The 6,560-square-foot complex is in Haifa, Israel’s third-largest city. "Our Optics Innovation Cen...
Updated: 22 minutes ago
Well, it's different: Porn stars are doing stand up comedy this weekend in St. Pete

Well, it's different: Porn stars are doing stand up comedy this weekend in St. Pete

Plus everything else to see on stage this week in Tampa Bay.
Updated: 24 minutes ago