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NASCAR, other sports need to be more like ... soccer

SHORT TAKE

Bianchi isn't the only columnist in favor of soccer's brevity

Writing in the New York Times, Richard Sandomir wonders if soccer viewership is growing, in part, because the games are short by the standards of other sports. He writes: “The World Cup has shown again that soccer is very kind in its brevity. A 90-minute game takes less than 2 hours to finish. Even one that needed 30 minutes of added time, like the U.S. loss to Belgium, ended in 2 hours 35 minutes — which would get you to the sixth inning of many major-league baseball games. With its constant action and lack of natural in-game stoppages, soccer avoids the bloated commercial breaks of other sports; timeouts that turn the final minute of NBA games into real-time marathons; clock stoppages for first downs in college football; fidgeting pitchers and dawdling batters who should be on a clock; and video reviews. Soccer has its problems — but the length of its matches is not one. I wonder if ESPN, ESPN2 and ABC would have seen an average of 4.1 million viewers for the World Cup's first 56 games — a 44-percent leap from 2010 — if there were timeouts and breaks that stretched the broadcasts by 30 or 45 minutes?"

There was once a day when the statement I am about to make would be met with horror by any red-, white- and blue-blooded sports fan.

But on the weekend after yet another Fourth of July flop at one of the most patriotic of events on our sporting calendar — the Daytona Deluge 400 — I will say this without reservation: All American sports — but especially NASCAR — need to be more like soccer:

Non-stop, fast-paced, energetic and expeditious.

Enough of the the on-again, off-again two-day NASCAR rain delays that suck the very life out of your fan base. In contrast, you can set your watch to soccer matches. Almost without fail, they are done in two hours, and the young fan base is off to something else. In today's high-speed, high-tech, high-intensity world, American sports fans have better things to do than to be held hostage all day and night.

The reason I bring this up is because Central Florida just endured another Fourth of July Daytona dud in which the Coke Zero 400 was canceled on Saturday night due to rain and then shortened on Sunday due to more rain. I've said it before and I'll say it again: The three dumbest ideas in sports history are: (3) The Decision (2) The Prevent Defense (1) Early evening July racing in Florida, when it rains seemingly every afternoon.

I can't tell you how many times over the years that drenched fans have had to sit through the inevitable rain delays because NASCAR arrogantly refuses to admit that summer night racing at Daytona is an idea that was, is and always will be all wet.

Who would have ever thought that NASCAR, a sport built on speed, would need to tear a page from the playbook of soccer — the sport we used to think was too slow, cumbersome and boring to ever catch on here in America?

There is a reason NASCAR TV ratings and attendance have plunged during the past few years and soccer's popularity is soaring. The massive TV audience for American World Cup matches and the skyrocketing growth of Major League Soccer is proof that soccer is on the verge of becoming our next boom sport. A recent ESPN poll found that pro soccer now ranks as the third favorite sport of Americans ages 12-24, behind only the NFL and NBA. It is the second among 12-17 year olds, behind only the NFL.

Why?

Many experts point to the changing demographics and more ethnically diverse population in the United States. I believe it's just as much about changing preferences and a more time-constrained population. I've always believed that the reason the NFL has become the king of all American sports is because the league understands that "less is more." It's not just coincidence that the NFL plays fewer games and has a shorter season than any of the other major sports leagues in this country. It's also not a coincidence that the NFL diligently tries to keep its games short enough to fit into a three-hour TV window.

Major League Soccer uses the NFL model: Fewer games, shorter games, less of a time commitment from its fans. In today's world of tweeting, texting and Tumbling, where attention spans are short and there are a zillion entertaining ways to spend your leisure time, we want our sports quick and easy.

We now live in a world where the most patriotic of all sports — NASCAR — needs to be Americanized to be more like European soccer.

Isn't that a kick in the grass?

— Orlando Sentinel

number of the day

$600M The estimate of what Chevrolet paid in its 2012 deal to sponsor the jerseys of the Glazer family-owned Manchester United for the next seven seasons. The Nike jerseys feature a large Chevy "bowtie" logo — some have said it's too large — and were unveiled this week. The irony: In 2013, Chevy announced that it would leave Europe by 2016. Still, the club is popular in Asia, where GM does a lot of business. Also, reports this week said that Nike would end its deal with Man U after this season. The club will wear the new Chevy "kit" for the first time when it takes on the LA Galaxy in a friendly on July 23 in Los Angeles. Also making a debut: The club's new manager, Louis van Gaal.

NASCAR, other sports need to be more like ... soccer 07/08/14 [Last modified: Tuesday, July 8, 2014 8:02pm]
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