Saturday, June 23, 2018

NFL football: America's gift to advertisers

THE WEEK THAT WAS

WINNER: Tampa Bay

The Republican National Convention is judged a success, despite losing a day to Tropical Storm Isaac.

LOSER: Tampa Bay job seekers

The region is one of the worst in the U.S. in terms of finding workers with the right training and educational background for the available jobs.

Wednesday marks the arrival of a new NFL season, which for advertisers may actually be better than Christmas. It lasts longer than the holiday season, and professional football is probably the most effective advertising delivery system ever invented. Look at the data: The most-watched series in primetime last TV season was Sunday Night Football on NBC. The Super Bowl on Feb. 5 was the most-watched program in U.S. TV history. And most people watch football live rather than recording it. Advertisers prefer live viewing because so many people skip commercials during taped replays. "The NFL has an amazing fan base," said Sundar Raman, a marketing director for Procter & Gamble. That base, estimated at 181 million, is almost twice the 100 million people who "wake up every morning and wear clothes washed in Tide," he said.

New York Times

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