Sunday, January 21, 2018

NFL football: America's gift to advertisers

THE WEEK THAT WAS

WINNER: Tampa Bay

The Republican National Convention is judged a success, despite losing a day to Tropical Storm Isaac.

LOSER: Tampa Bay job seekers

The region is one of the worst in the U.S. in terms of finding workers with the right training and educational background for the available jobs.

Wednesday marks the arrival of a new NFL season, which for advertisers may actually be better than Christmas. It lasts longer than the holiday season, and professional football is probably the most effective advertising delivery system ever invented. Look at the data: The most-watched series in primetime last TV season was Sunday Night Football on NBC. The Super Bowl on Feb. 5 was the most-watched program in U.S. TV history. And most people watch football live rather than recording it. Advertisers prefer live viewing because so many people skip commercials during taped replays. "The NFL has an amazing fan base," said Sundar Raman, a marketing director for Procter & Gamble. That base, estimated at 181 million, is almost twice the 100 million people who "wake up every morning and wear clothes washed in Tide," he said.

New York Times

Comments

Avalanche kills 5 soldiers, injures 7 in Turkey

A Turkish media reports say Turkish troops conducting military operations in Turkey's southeast have been hit by an avalanche
Updated: 15 minutes ago
The Latest: Turkey's Erdogan warns Kurds not to protest

The Latest: Turkey's Erdogan warns Kurds not to protest

Turkish President Recep Tayyip Erdogan has warned Kurds in Turkey not to take to the streets and protest the Turkish military's operations against a Kurdish-run enclave in Syria
Updated: 28 minutes ago
Trump's attempts to show voter fraud appear to have stalled

Trump's attempts to show voter fraud appear to have stalled

President Donald Trump's efforts to show that voter fraud cost him the popular vote in 2016 appear to have stalled
Updated: 29 minutes ago
Taliban attack on Afghan hotel ends after 13 hours, 6 dead

Taliban attack on Afghan hotel ends after 13 hours, 6 dead

Taliban assault on the Intercontinental Hotel in Afghanistan's capital kills at least six people, including a foreigner, and pins security forces down for more than 13 hours before the last attacker is killed
Updated: 1 hour ago

AP Top News at 8:16 a.m. EST

AP Top News at 8:16 a.m. EST
Updated: 1 hour ago
Taliban attack on Afghan hotel ends after 13 hours, 6 dead

Taliban attack on Afghan hotel ends after 13 hours, 6 dead

Taliban assault on the Intercontinental Hotel in Afghanistan's capital kills at least six people, including a foreigner, and pins security forces down for more than 13 hours before the last attacker is killed
Updated: 1 hour ago
Fleetwood retains Abu Dhabi HSBC Championship title

Fleetwood retains Abu Dhabi HSBC Championship title

Tommy Fleetwood successfully defended his Abu Dhabi HSBC Championship title on Sunday after a sensational back nine to clinch the win
Updated: 1 hour ago
Global female empowerment marches enter second day

Global female empowerment marches enter second day

More demonstrations in support of female empowerment planned around world a day after a host of marches and protests marked the anniversary of President Donald Trump's inauguration
Updated: 1 hour ago
Iran may try to loosen Revolutionary Guard's grip on economy

Iran may try to loosen Revolutionary Guard's grip on economy

Iran's supreme leader has ordered the Revolutionary Guard to loosen its hold on the economy
Updated: 1 hour ago
Rule Britannia: Edmund carries Britain's hopes in Melbourne

Rule Britannia: Edmund carries Britain's hopes in Melbourne

Kyle Edmund is helping British tennis fans forget that Andy Murray was an injury no-show at the Australian Open
Updated: 1 hour ago