Tampa Bay Market demographics

 

The Newspaper for Tampa Bay.

The Tampa Bay Times is the largest newspaper in Tampa Bay – an area that's home to three professional sports teams, world famous attractions and endless community events. Let our Customer Insight department assist you in finding the audience for your next ad buy.

 

 

Tampa Bay Market   Market Demographics

The Tampa Bay market continues to be a vibrant and diverse community full of economic opportunity. As the 13th largest DMA in the United States, ranking in the top 10% of all DMAs, the Tampa Bay market is home to professional sports teams, world-famous attractions and endless community focus events.

Tampa Bay Market Map
 

 

The Tampa Bay metro area is the 2nd wealthiest in the state with an aggregate net worth of $379.7 billion and an effective buying income of $64.5 billion. As a mobile market, Tampa Bay Times readers travel throughout the entire metro area, spending $36 billion annually in retail sales. Every week, 235,400 adult residents from St. Pete/ Clearwater travel to Tampa and 215,000 Tampa adult residents travel to St. Pete/Clearwater.

Demographics by County
Effective buying income

 

Sources: 2015 Nielsen; 2015 Scarborough Report (r1)

 

 
  Spring 2015 Readership: Spring 2015 Audience: Summer 2015 Audience:  
  Times Reach 1.5 million Tampabay.com tbt  
  • Reach In Metro Area