Tampa Bay Market demographics

The Newspaper for Tampa Bay.

The Tampa Bay Times is the largest newspaper in Tampa Bay – an area that's home to three professional sports teams, world famous attractions and endless community events. Let our Customer Insight department assist you in finding the audience for your next ad buy.

The Tampa Bay market continues to be a vibrant and diverse community full of economic opportunity. As the 14th largest DMA in the United States, ranking in the top 10% of all DMAs, the Tampa Bay market is home to professional sports teams, world-famous attractions and endless community focus events.

• Tampa Bay Market Map
• Pinellas County ROP &
   Preprint Buys
• Hillsborough/Pasco ROP
   & Preprint Buys
• North Suncoast Preprint
   & ROP Buys

The Tampa Bay metro area is one
of the wealthiest in the state with an aggregate net worth of $294.7 billion and an effective buying income of $57.9 billion. As a mobile market, Tampa Bay Times readers travel throughout the entire metro area, spending $32.4 billion annually in retail sales. Every week, 264,300
adult residents from St. Pete/ Clearwater travel to Tampa and 222,200 Tampa adult residents
travel to St. Pete/Clearwater.

• Demographics by County
• Effective buying income
 

Sources: 2011 Nielsen; 2012 Scarborough Report (r2)

• Market Book
• Carpet/Floors
• Department Stores
• Electronics
• Finance
• General Merchandise
• Grocery/Pharmacy
• Home Improvement
• Hotel/Car Rental
• Movies
• Telecommunications
• Travel