Tampa Bay Market demographics


The Newspaper for Tampa Bay.

The Tampa Bay Times is the largest newspaper in Tampa Bay – an area that's home to three professional sports teams, world famous attractions and endless community events. Let our Customer Insight department assist you in finding the audience for your next ad buy.



Tampa Bay Market   Market Demographics

The Tampa Bay market continues to be a vibrant and diverse community full of economic opportunity. As the 14th largest DMA in the United States, ranking in the top 10% of all DMAs, the Tampa Bay market is home to professional sports teams, world-famous attractions and endless community focus events.

Tampa Bay Market Map


The Tampa Bay metro area is one of the wealthiest in the state with an aggregate net worth of $294.7 billion and an effective buying income of $58.3 billion. As a mobile market, Tampa Bay Times readers travel throughout the entire metro area, spending $36.5 billion annually in retail sales. Every week, 311,100
adult residents from St. Pete/ Clearwater travel to Tampa and 288,400 Tampa adult residents
travel to St. Pete/Clearwater.

Demographics by County
Effective buying income


Sources: 2012 Nielsen; 2013 Scarborough Report (r2)


  Spring 2014 Readership: Summer 2013 Audience: Summer 2013 Audience:  
  Times Reach 1.5 million Tampabay.com tbt  
  • Reach In Metro Area