Tampa Bay Times newspaper, tbt*, tb-two* and Bay ad rates and specs

On October 1, 2014, the Tampa Bay Times will introduce new rate programs that reward reach and frequency. Find more details about these exciting new advertising and marketing solutions below.

Newspaper advertising is an effective platform to reach the Tampa Bay audience. The Tampa Bay Times is Tampa Bay's favorite, and Florida's largest newspaper. Check out the competitive newspaper ad rates and specs of the Times print product, plus tbt*, tb-two* and Bay magazine.


Retail Rates

Retail rates are applicable to advertising placed by permanent, qualified retail outlets located within the state of Florida selling direct to consumers. Retail rates are non-commissionable to advertising agencies. Direct questions to Mediakit.

Retail Rates Media Kit - Valid through Sept. 30, 2014

Retail Rates Media Kit - Effective Oct. 1, 2014

For additional Retail rates information contact:

  • Customer Service

  • 1-800-333-7505 ext. 8725


National Rates

National rates are applicable to advertising placed by a manufacturer, wholesaler, jobber or distributor for products or services and national transportation/ travel companies. National rates are commissionable to advertising agencies.

For National rates contact:

  • Customer Service
  • 1-800-333-7505 ext. 8725


Classified Rates

The Classified rate cards have been separated into seven sub-categories for ease of use. These rate cards include Automotive, Business and Service Directory, Employment, Merchandise, National, Real Estate and a General category, which contains Color Rates, Special Features, Closing Times, Circulation and the Classified Index. Direct questions to Mediakit.

Legals and obituary rates:

  • Joe Fish, Manager: Classified Call Center, Customer Service, Obituary Desk, Legal Desk, Front Counter
  • 727-893-8942
  • jfish@tampabay.com

Real Estate, Builders rates:

Real Estate Rates - Effective Oct. 1, 2014

Employment (Recruitment) and Education rates:

Automotive/Transportation rates:



tb-two* advertising rates - Effective Oct. 1, 2014


Ads that Stick

Ads that Stick, which resemble Post-it Notes, are available in several formats and are applied to the front page of the newspaper. You also might hear this called sticker advertising or sticky ads.
Ads that Stick Distribution Zones

Ads that Stick Program &
Production Specifications


Preprint Inserts

Preprint inserts offer increased flexibility to target important market segments in the Tampa Bay area. Preprint inserts also may be referred to as sales circulars, advertising inserts and, simply, preprints.

Pinellas County ROP & Preprint Buys
Hillsborough/Pasco ROP & Preprint Buys
North Suncoast Preprint & ROP Buys

Preprint Specifications




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  *Rates subject to change without notification.