Online advertising specs
Click on the ad format name to view creative.
|
Standard Ad Units
|
|||||
|---|---|---|---|---|---|
|
Ad Type
|
Dimensions
|
File Size
|
|||
|
728 x 90 px
|
40kb gif, jpg., swf
|
||||
|
160 x 600 px
|
40kb gif, jpg., swf
|
||||
|
300 x 250 px
|
40kb gif, jpg., swf
|
||||
|
300 x 60 px
|
40kb gif, jpg., swf
|
||||
| 1000 x 37 px | 40kb gif, jpg., swf | ||||
|
300 x 250 px
|
40kb gif, jpg. - static
|
||||
|
720 x 300 px
|
50kb gif, jpg. - static
|
||||
|
300 x 600 px
|
40kb gif, jpg., swf
|
||||
|
Mobile Ad Units
|
|||||
|
Ad Type
|
Dimensions
|
File Size
|
|||
|
300 x 50 px
|
40kb gif, jpg. - static
|
|
|||
|
300 x 250 px
|
40kb gif, jpg. - static
|
||||
| Sponsorships | |||||
| Ad Type | Dimensions | File Size | |||
|
Sponsored Calendar Listing
|
Text only. 100 characters max.
|
|
|
||
|
Multi-component- see dimensions for Leaderboard, Medium Rectangle and Pencil
|
Multi-component- see file sizes for Leaderboard, Medium Rectangle and Pencil. Pencil must be swf.
|
|
|||
|
90 x 140 px
|
40kb gif, jpg., swf
|
|
|||
|
175 x 30 px
|
20kb gif, jpg. - static
|
|
|||
|
210 x 195 px
|
40kb gif, jpg.
|
|
|||
|
725 x 60 px and 1000 x 37 for related story pages
|
20kb gif, jpg. - static
|
|
|||
|
725 x 60 px and 1000 x 37 for related story pages
|
20kb gif, jpg. - static
|
|
|||
|
175 x 40 px
|
20kb gif, jpg. - static
|
|
|||
|
175 x 40 px
|
20kb gif, jpg. - static
|
|
|||
|
Rich Media
|
|||||
|
Ad Type
|
Dimensions
|
Expanded dimensions
|
File size
|
Animation
|
Notes
|
| Sliding Billboard |
1000 x 30 base ad .SWF, .JPG, or .GIF |
1000 x 300 px expanded. Expanded panel must contain a close button with 16pt type. - .SWF, .JPG, or .GIF |
90K max. |
Expanded for up to 9 seconds or until user closes. |
Panel expands automatically once per user per day. User click on 1000 x 30 px ad will also expand panel. All overscreen ads must include user initiated close button |
| Flip book – leaderboard |
728 x 90 px base ad. Should include a "rollover to view ad" or "mouse over to see more" type of call to action. .SWF, .JPG, or .GIF |
The open flip-book panel is 728 x 300 px and must contain a "close" call to action on each lower right-facing page or the last page. Each page is 364 x 300 px. Can be a swf, jpg or gif. The number of pages is contingent upon cumulative file size |
90K max. |
No limit (user-initiated ad) |
Include 728 x 90 px alternate .JPG All overscreen ads must include user initiated close button |
| Floating ad – with anchor |
Anchor banner to be a 300 x 250 or a 728 x 90. Once cookied, the anchored 300 x 250 px, or 728 x 90 px ad will appear during its scheduled impressions |
Frequency cap: ad will be capped once per 24-hr. cookie-based session. Floating element must be within 768 x 205 px.
|
90K combined weight max. | Floating element: 5 seconds |
All overscreen ads must include user initiated close button. Positioned 178 px from the top of the page. |
| Interstitial** |
800 x 600 px ad. .SWF, .JPG, or .GIF Frequency cap: ad will be capped once per 24-hr. cookie-based session |
90K max. | 10 seconds | Must include a "Close" or "Skip this ad" button. | |
| Expandable leaderboard | 728 x 90 base ad, .SWF, .JPG, or .GIF | Expanding panel is 728 x 250. .SWF, .JPG, or .GIF | 90K max. | No limit (user-initiated ad) |
Include alternate .JPG or .GIF. All overscreen ads must include user initiated close button |
| Expandable – medium rectangle or skyscraper |
300 x 250 base ad, .SWF, .JPG, or .GIF. Include a "rollover to view ad" call to action |
Expanding panel is 600 x 250. .SWF, .JPG, or .GIF or on skyscraper, 320 x 600 vertical |
90K max. | No limit (user-initiated ad) |
Include alternate .JPG or .GIF. All overscreen ads must include user initiated close button |
| Video ad Medium Rectangle | 300 x 250 base ad, .SWF, .JPG, or .GIF. | Base ad 40K max. | Max. 30 seconds long video |
Plays in Muted mode on load, audio is user initiated via button on ad unit Video file can be: .MOV, .WMV or .FLV. The supplied video will be compressed during the upload process. Frequency cap: n/a (user initiated) Include alternate .JPG or .GIF. |
|
| Calendar Reminder |
Can be of any in-page ad size, .SWF
|
40K |
.ICS file is required to upload to DoubleClick with event/reminder calendar information Include alternate .JPG or .GIF. |
||
| Interactive |
Size of any in-page ad size, 728 x 90 px, 300 x 250 px, or 160 x 600 px, .SWF |
40k max each. Each additional scene is a separate .SWF file. | Buttons navigate to separate scenes made up of additional .SWF files. Multiple exit URLS within each scene can be tracked. | ||
|
Size of any in-page ad size, 728 x 90 px, 300 x 250 px, or 160 x 600 px, .SWF - contains forn submission
|
Can be expandable.
|
40K max.
|
|
Include alternate .JPG or .GIF.
Upon publishing of banner - URL, user name and password will be supplied to client to retrieve information submitted by users to form. Please provide what information is desired and email address of client to accress database.
|
|
|
480x360 (4:3) or 480x270 (16:9)
|
|
3 MB for pre-roll; 40k for
300 x 250 px companion ad |
15 sec. pre-roll; 15 sec. 300 x 250 px companion ad
|
Pre-roll spot .FLV (preferred), .MOV, .WMV;
300 x 250 px companion ad .JPG, .GIF |
|
|
Widget RSS Feed
|
Contact your multimedia sales rep for details.
|
|
|
|
|
|
Widget Twitter/FacebookFeed
|
Contact your multimedia sales rep for details.
|
|
|
|
|
|
Widget Photo Gallery
|
Contact your multimedia sales rep for details.
|
|
|
|
|
|
|
|
|
|
|
|
Questions? Let us assist you.
