Online advertising specs

 

 

 Click on the ad format name to view creative.

Standard Ad Units
     
Ad Type
 
Dimensions
File Size
   
728 x 90 px
40kb gif, jpg., swf
 
160 x 600 px
40kb gif, jpg., swf
 
300 x 250 px
40kb gif, jpg., swf
 
300 x 60 px
40kb gif, jpg., swf
 
1000 x 37 px 40kb gif, jpg., swf  
300 x 250 px
40kb gif, jpg. - static
 
300 x 600 px
40kb gif, jpg., swf
 
Newsletter Ad 300 x 250 px 40kb gif,jpg  
       
Mobile Ad Units
     
Ad Type
Dimensions
File Size
 
300 x 50 px
15kb gif, jpg.
 
300 x 250 px
30kb gif, jpg.
 
       
Sponsorships      
Ad Type Dimensions File Size  
Text only. 100 characters max. -includes spaces
 
 
Multi-component page(s) 
 
 
90 x 140 px
40kb gif, jpg., swf
 
175 x 30 px
20kb gif, jpg. - static
 
210 x 195 px
40kb gif, jpg. - static
 
725 x 60 px and 1000 x 37 for related story pages
20kb gif, jpg. - static
 
725 x 60 px and 1000 x 37 for related story pages 
20kb gif, jpg. - static
 
175 x 40 px
20kb gif, jpg. - static
 
175 x 40 px
20kb gif, jpg. - static
 
Things-to-do picture window 750 x 420 px 60kb gif, jpg. - static  
           
Rich Media
     
Ad Type
Dimensions
Expanded dimensions
File size
Animation
Notes
In-Banner Video:

Leaderboard

Medium Rectangle

Skyscraper

Half Page

728x90, 300 x 250, 160x600 or 300 x 600  base ad, .SWF   Base ad 40K max. Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit

Video file can be: .MOV, .WMV or .FLV. The supplied video will be compressed during the upload process.

Frequency cap: n/a (user initiated)

Include alternate .JPG or .GIF.

Floating ad – with anchor:

Leaderboard

Mid-Rectangle
 

Anchor banner to be a 300 x 250 or a 728 x 90.

Once cookied, the anchored 300 x 250 px, or 728 x 90 px ad will appear during its scheduled impressions

Frequency cap: ad will be capped once per 24-hr. cookie-based session.

Floating element must be within 768 x 205 px.

 

90K combined weight max. Floating element: 5 seconds All overscreen ads must include user initiated close button.

Positioned 178 px from the top of the page.

Expandable:

Leaderboard

Medium Rectangle

Skyscraper

728 x 90, 300 x 250 or 160x600 base ad, .SWF, .JPG, or .GIF Expanding panel is 728 x 250, 600 x 250. .SWF, .JPG, or .GIF or on skyscraper, 320 x 600 vertical. SWF, .JPG, or .GIF
 
90K max. No limit (user-initiated ad) Include alternate .JPG or .GIF.

All overscreen ads must include user initiated close button. Include a "rollover to view ad" call to action.

Expandable with Video:

Leaderboard

Medium
Rectangle

728 x 90, 300 x 250 or 160x600 base ad, .SWF, .JPG, or .GIF Expanding panel is 728 x 250, 600 x 250. .SWF, .JPG, or .GIF or on skyscraper, 320 x 600 vertical. SWF, .JPG, or .GIF 90K max. Max. 30 seconds long video Plays in Muted mode on load, audio is user initiated via button on ad unit

Video file can be: .MOV, .WMV or .FLV. The supplied video will be compressed during the upload process.

Frequency cap: n/a (user initiated)

Include alternate .JPG or .GIF.

Flip book:

Leaderboard

Medium
Rectangle

 

728 x 90 px base ad. Should include a "rollover to view ad" or "mouse over to see more" type of call to action.

.SWF, .JPG, or .GIF

The open flip-book panel is 728 x 300 px and must contain a "close" call to action on each lower right-facing page or the last page.

Each page is 364 x 300 px. Can be a swf, jpg or gif. The number of pages is contingent upon cumulative file size.

90K max.
 
No limit (user-initiated ad) Include 728 x 90 px alternate .JPG

All overscreen ads must include user initiated close button.

Corner Peel Collapsed Size: 125px X 125px (with page corner) Expanded Size: 500px X 500px
(with page corner)
90k max. Video: 30 sec. Max. Sound: User Initiated Expand and Collapse:User Initiated
Auto-Expand: Not Available
RSS:

Medium Rectangle
 

300 x 250, 160x600 or 300 x 600  base ad, .SWF   Base ad 40K max.   TBD
Interactive (no example - please contact your rep for details)
Size of any in-page ad size, 728 x 90 px, 300 x 250 px, or 160 x 600 px, .SWF   40k max each. Each additional scene is a separate .SWF file.   Buttons navigate to separate scenes made up of additional .SWF files. Multiple exit URLS within each scene can be tracked. Please contact your rep for additional details.
Video
     
Ad Type
Dimensions
Expanded dimensions
File size
Animation
Notes
480x360 (4:3) or 480x270 (16:9)
 
3 MB for pre-roll; 40k for 

300 x 250 px companion ad
15 sec. pre-roll; 15 sec. 300 x 250 px companion ad
Pre-roll spot .FLV (preferred), .MOV, .WMV;

300 x 250 px companion ad .JPG, .GIF
 
 
 
 
 
 
Last updated 12/9/13

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