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Widely regarded as one of the nation’s top newspapers, the St. Petersburg Times has been the newspaper of Tampa Bay for more than 125 years. As Times Media’s flagship product, the Times has a daily circulation of 288,470 and 406,937* on Sunday. With bureaus staffed throughout the area, the Times is able to deliver a local, hometown edition of the newspaper to each of the six counties it serves.

Excellent journalism, investigative reporting, integrity, and a sincere concern for the community have always been the newspaper’s top priorities. The Pulitzer Prize – journalism’s highest honor – has been awarded eight times to the St. Petersburg Times (twice in 2009) for journalism excellence.

*ABC Audit. 2008

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Section Features
Florida's largest newspaper is the sum of many parts – daily, weekly and regional features that tap into the differing demographics that comprise our readership.
Click here to see the list of features.
Retail Ad Rates
Retail rates are applicable to advertising placed by permanent, qualified retail outlets located within the state of Florida selling direct to consumers. Retail rates are non-commissionable to advertising agencies. Direct questions to Carol Manning.
Download a PDF.
National Ad Rates
National rates are applicable to advertising placed by a manufacturer, wholesaler, jobber or distributor for products or services and national transportation/ travel companies. National rates are commissionable to advertising agencies.
Direct questions to Pat Haskins.
Download a PDF.
Special Sections Calendar
The St. Petersburg Times offers more than 70 special sections during the year to reach niche audiences for your business or service – from bridal shows, sporting events, coupon books and holiday themes to our upscale magazine, Bay. Ask your Times sales representative to help with selecting the sections that are right for you. Click here to dowload a PDF.
Classified Ad Rates
The Classified rate cards have been separated into seven sub-categories for ease of use. These rate cards include Automotive, Business and Service Directory, Employment, Merchandise, National, Real Estate and a General category, which contains Color Rates, Special Features, Closing Times, Circulation and the Classified Index.
Retail Ad Rates
Click to download a Credit Application. Fax this back to your Times sales representative, or if you're a new advertiser to the Times, e-mail Carol Manning and she'll help you get started.
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