Tampa Bay Times circulation vs. Tampa Tribune
Tampa Bay Times newspaper ad rates/specs, plus tbt*, tb-two*, Bay
The Tampa Bay Times, formerly the St. Petersburg Times, circulation and readership far surpasses the Tampa Tribune. The Tampa Bay Times is not only Tampa Bay's biggest newspaper, it also is Florida's largest newspaper, and it is widely recognized as one of the nation's best newspapers. The Times family of products forms the dominant news and advertising vehicle in the Tampa Bay media market.
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| Latest Readership Numbers | ||||||||
| Sunday | Daily | |||||||
| Tampa Bay Times | 987,200 | Tampa Bay Times | 563,400 | |||||
| Tampa Tribune | 643,000 | Tampa Tribune | 414,000 | |||||
| 2011 Scarborough Report (r2 08/10- 07/11), DMA | ||||||||
| Latest Circulation Numbers | ||||||||
| Sunday | Daily | |||||||
| Tampa Bay Times | 403,229 | Tampa Bay Times | 240,024 | |||||
| Tampa Tribune | 254,782 | Tampa Tribune | 125,867 | |||||
| Source: ABC FAS FAX September 2011 – Major Florida Publications | ||||||||
| Summer 2011 Audience Reports | ||||||||
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Readership |
Circulation | |||||||
| • Times Reach 1.5 million | • Audit - Summer 2011 | |||||||
| • Tampa Bay Families | • FasFax - March 2011 | |||||||
| • 5-Year Trend | • CMR - March 2010 | |||||||
| • Reach in Metro Area | • Pinellas County Penetration Maps - | |||||||
| Tampa Bay Times Daily/Sunday | ||||||||
| • Marketwide Penetration Maps - | ||||||||
| Tampa Bay Times, tbt* and Regionals | ||||||||
tbt*
As the largest FREE daily newspaper in the state, tbt* reaches young professionals with a fresh mix of fast news and things to do.
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Fall 2011 Audience Report:
• tbt*
tb-two*
Reach teens in Tampa Bay with this free weekly written by teens, for teens and distributed to all Tampa Bay public high schools and select private schools.
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Bay Magazine
Tap into Tampa Bay's most affluent customers with this glossy, lifestyle magazine delivered to more than 54,000 upscale homes.
Special sections editorial calendar
The Times offers a wide variety of special publications, allowing advertisers to reach their desired audience, whether it's a specific segment, or the entire market.
