Tampa Bay Times circulation vs. Tampa Tribune
Tampa Bay Times newspaper, tbt*, tb-two* and Bay ad rates and specs
Reach Boomers!
The Tampa Bay Times, formerly the St. Petersburg Times, circulation and readership far surpasses any other publication in our area. Not only is the Tampa Bay Times Tampa Bay's favorite newspaper, it's also Florida's largest newspaper, and is widely recognized as one of the nation's best newspapers. The Times family of products forms the dominant news and advertising vehicle in the Tampa Bay media market.
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| Latest Readership Numbers | ||||||||
| Sunday | Daily | |||||||
| Tampa Bay Times | 996,100 | Tampa Bay Times | 637,400 | |||||
| Tampa Tribune | 628,300 | Tampa Tribune | 344,100 | |||||
| 2012 Scarborough Report (r2 08/11 - 07/12), DMA | ||||||||
| Latest Circulation Numbers - Excludes branded editions | ||||||||
| Sunday | Daily | |||||||
| Tampa Bay Times | 397,701 | Tampa Bay Times | 245,991 | |||||
| Tampa Tribune | 227,127 | Tampa Tribune | 118,637 | |||||
| Source: AAM Audit for 53 weeks ending December 30, 2012 | ||||||||
| Spring 2013 Audience Reports | ||||||||
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Readership |
Circulation | |||||||
| • Times Reach 1.7 million people | • Audit - 2012 | |||||||
| • Reach in Metro Area | • CMR - March 2011 | |||||||
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2013 Scarborough Report (r1) |
• Pinellas County Penetration Maps - | |||||||
| Tampa Bay Times Daily/Sunday | ||||||||
| • Marketwide Penetration Maps - | ||||||||
| Tampa Bay Times, tbt* and Regionals | ||||||||
tbt*
As the largest FREE daily newspaper in the state, tbt* reaches young professionals with a fresh mix of fast news and things to do.
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Fall 2011 Audience Report:
• tbt*
tb-two*
Reach teens in Tampa Bay with this free weekly written by teens, for teens and distributed to all Tampa Bay public high schools and select private schools.
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Bay Magazine
Tap into Tampa Bay's most affluent customers with this glossy, lifestyle magazine delivered to more than 54,000 upscale homes.
Special Sections Editorial Calendar
The Times offers a wide variety of special publications, allowing advertisers to reach their desired audience, whether it's a specific segment, or the entire market.
