Monday, September 24, 2018
News Roundup

Looking for a bae in Tampa Bay? Exclusive dating app The League coming to Tampa

A dating app is hoping to connect some Tampa baes in Tampa Bay.

But while apps such as Tinder and Bumble are open to all, this one, called The League, is looking only for singles of a certain, eh-hem, pedigree.

See, The League isn’t trying to be another app available for all users who want to venture into the soul-crushing but occasionally fruitful world of online dating. The League’s goal is much narrower — elitist, some would say, but we’ll get to that later.

Think ambitious young professionals, career-driven overachievers, Ivy League grads. The app is vying to be the matchmaker for power couples, and it’s launching here Dec. 12. Orlando and Pittsburgh are launching the same time, bringing the app’s reach to 30 cities.

About 500 people have been chosen by The League’s powers that be to be the so-called "founding class."

Some quick and dirty stats about people using the app so far: the top three schools are the University of Florida (11 percent), University of South Florida (9 percent) and Florida State University (6 percent).

The top three employers are Tampa General Hospital (5 percent), Raymond James (4 percent) and PricewaterhouseCoopers (3 percent).

The top jobs? Teacher, attorney and founder, the latter of which doesn’t sound any better than the "entrepreneurs" I used to see in my own dating app days (spoilers: they weren’t actually entrepreneurs). But The League authenticates your Facebook and LinkedIn profiles, so I’ll take their word for it.

Clearly, there’s a theme developing here.

"Are you told your standards are too high?" reads the app’s website. "Keep them that way."

Tampa is the anchor of the app’s launch, but people who live within 100 miles of our thriving metropolis can also join, said Meredith Davis, the app’s head of communications and partnerships. That includes St. Petersburg and Clearwater and even stretches up to Crystal River, down to North Port and east to Orlando.

The app started in San Francisco and has grown to include cities ranging from New York City and Boston to Phoenix and Raleigh. The League decides where and when it will expand based on how many people sign up on the wait list, Davis said. Tampa got on the app’s radar after it launched in Miami over the summer, part of a 10-city expansion.

"Once we launched in Miami, the signups skyrocketed in Tampa," Davis said.

You sign up by downloading the app or entering your phone number into the website , then link your account with your Facebook and LinkedIn profiles.

But whether you make the cut or not is determined first by an algorithm — which Davis said categorizes your work, education, interests and photos — then by a review from actual human beings. If you want to move up the wait list, you can either send referrals or pay $200 for an annual membership. Once you’re in, the app gives you three potential matches a day you can either pursue or ignore.

Tampa’s founding 500 were picked from a group of about 2,500 on the wait list. More people will be let in during a weekly "draft" on Sundays. The app is open now for ages 22 to 32 for women and 23 to 33 for men, Davis said. That will expand as the user base grows.

Perhaps it’s not surprising The League has faced criticism for being elitist and selective to a fault. A Boston Globe article challenged it’s readers with the headline: "Are you good enough for Boston’s newest dating app?" A Buzzfeed reporter wrote the crowd at a launch party in Montauk, N.Y., was almost exclusively white.

A Gawker article noted the app allows users to filter their partner preferences based on ethnicity, an option Davis confirmed, saying it was directed at users with certain family backgrounds and traditions that "go hand-in-hand with a certain ethnicity."

The company’s founder, Amanda Bradford, penned a manifesto on LinkedIn defending the app as an option for alpha females like her to find partners who celebrate their success. Davis pointed out that people already curate their lives anyway based on the people they surround themselves with, where they live and how they spend their time.

"But when we start to curate people’s dating lives, this is exclusive and elitist," she said, adding that The League maintains diversity with the "human eye" in that second layer of the screening process.

But as the app ventures away from large, socially conscious cities into the more conservative-leaning south, Davis acknowledged there will be a learning curve.

"It is our job as a tech company to be pushing the needle on opening up their (users’) preferences and meeting people they don’t think about meeting," she said.

Tampa’s founding class ethnicity breakdown, as well as how many users are LGBT, were not immediately available.

But as I read off the data that was to a colleague familiar with online dating, including the top three "About me" sections ("Handsome" -My Grandmother; "I’ve tried running before, but I kept spilling my wine."; "Be the person your dog thinks you are."), she gave an astute observation:

"This sounds like Tinder."

Contact Kathryn Varn at (727) 893-8913 or [email protected] Follow @kathrynvarn.

Comments
SiriusXM to buy Pandora for $3.5 Billion in bid to expand reach

SiriusXM to buy Pandora for $3.5 Billion in bid to expand reach

Satellite radio provider Sirius XM said Monday that it would acquire music streaming service Pandora Media for $3.5 billion in a bid to corral listeners who do not want to pay for premium channels.Pandora rose to success by providing tailored radio s...
Updated: 7 minutes ago
Top 5 at noon: Wife says deputy ‘lost his mind’ prior to fatal shooting; Bucs-Steelers predictions; and more

Top 5 at noon: Wife says deputy ‘lost his mind’ prior to fatal shooting; Bucs-Steelers predictions; and more

Here are the latest headlines and updates on tampabay.com:DEPUTY’S WIFE TEXTED ‘KIRK HAS LOST HIS MIND’ BEFORE MURDER-SUICIDE, FRIEND SAYSKristin Kellin got a series of disturbing text messages late Sunday from her friend, Samantha Keithley, who comp...
Updated: 7 minutes ago
Rod Rosenstein, who had been overseeing Russia probe, has offered to resign

Rod Rosenstein, who had been overseeing Russia probe, has offered to resign

WASHINGTON - Deputy attorney general Rod Rosenstein has told White House officials he is willing to resign in the wake of revelations he once suggested secretly recording the president, but it’s unclear if the resignation has been accepted, according...
Updated: 9 minutes ago
Pasco deputies identify body of man found in wooded Wesley Chapel campsite

Pasco deputies identify body of man found in wooded Wesley Chapel campsite

WESLEY CHAPEL — The Pasco County Sheriff’s Office has identified a body discovered Saturday in a wooded area as a 60-year-old Hillsborough County man.Two people flagged down a deputy Saturday to report a decomposing body in the woods north of Beardsl...
Updated: 10 minutes ago
Deputy's wife texted 'Kirk has lost his mind' before murder-suicide, friend says

Deputy's wife texted 'Kirk has lost his mind' before murder-suicide, friend says

LAND O'LAKES -- Kristin Kellin got a series of disturbing text messages late Sunday from her friend, Samantha Keithley, who complained about her husband, Kirk. "Kirk has lost his mind Kristin," one text said. "He's literally losing it. He's been har...
Updated: 19 minutes ago
John Jonchuck set for spring 2019 trial in death of daughter Phoebe

John Jonchuck set for spring 2019 trial in death of daughter Phoebe

CLEARWATER — The day John Jonchuck was supposed to go on trial in the murder of his 5-year-old daughter, attorneys met instead to discuss a new trial date. The trial scheduled to start Monday was delayed last week after Jonchuck’s attorn...
Updated: 1 hour ago
It’s state or bust this season for Shorecrest volleyball

It’s state or bust this season for Shorecrest volleyball

ST. PETERSBURG — Shorecrest Prep's volleyball team underwent some changes prior to this season. While the Chargers didn't graduate any players, they did get a new head coach in Raquel Ferreira. And junior setter Annabel Happ and sophomore hitte...
Updated: 2 hours ago
Fall may have arrived, but Tampa Bay area will still feel the heat

Fall may have arrived, but Tampa Bay area will still feel the heat

Falling leaves, cool winds and pumpkin spice characterize the autumn season, which began Saturday. But the Tampa Bay area won't be seeing any differences in our recent hot streak until mid-October, and even then it could be short-lived.Temperatures t...
Updated: 3 hours ago
Firefighters respond to blaze in Lakewood High School gymnasium

Firefighters respond to blaze in Lakewood High School gymnasium

St. Petersburg firefighters responded to a fire early Monday morning in the gymnasium at Lakewood High School.According to St. Petersburg Fire Rescue, firefighters responded to the school around 5:40 a.m. after a maintenance worker discovered the fir...
Updated: 3 hours ago
Sports Day Tampa Bay podcast: Rick Stroud previews Bucs-Steelers

Sports Day Tampa Bay podcast: Rick Stroud previews Bucs-Steelers

The Bucs host the Steelers tonight as Monday Night Football comes to town. Will the FitzMagic continue and move Tampa Bay to 3-0? Rick Stroud breaks down the game. Also, Tony Dungy will be enshrined in the team's Ring of Honor.Plus, is there any...
Updated: 3 hours ago