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What are baby boomers watching? It starts with 'Judge Judy'

Do you watch Judge Judy?

If you're a baby boomer and you do, you have a lot of company.

It's the top-watched syndicated TV show among people age 45-64, according to the Syndicated Network Television Association.

It's not just Judge Judy, either. Courtroom drama and reality shows abound on the list of boomers' most-watched syndicated programs.

The SNTA research is used to help advertisers get their products to target audiences; in this case, older folks.

Its latest survey (citing the U.S. Census, Nielsen and other sources) found:

• There are 81 million boomers.

• They represent 35 percent of the population.

• They have $3.4 trillion in buying power.

• They will control 70 percent of U.S. disposable income by 2017.

What are they most looking to buy?

They buy prescription drugs, life insurance, hair coloring, diet soda, vitamins and coffee, and they are interested in fine dining, home gardening, their pets and dieting.

And, when do these dieting, coffee-guzzling middle-aged gardeners with dyed hair watch their favorite shows?

Not always when they air. More than 48 percent of boomers own DVRs.

Patti Ewald can be reached at [email protected] or (727) 893-8746.

Boomer TV faves

Top 20 syndicated shows:

Judge Judy, above

The Big Bang Theory

Wheel of Fortune

Two and a Half Men

Jeopardy

Entertainment Tonight

Criminal Minds

Law & Order

Inside Edition

Family Feud

Monk

Dr. Phil

Law & Order: Criminal Intent

Judge Joe Brown

Numb3rs

The Closer

Everybody Loves Raymond

Cold Case

Millionaire

Live! With Kelly

Source: Nielsen, 9/9/2011-8/5/2012

What are baby boomers watching? It starts with 'Judge Judy' 09/26/12 [Last modified: Wednesday, September 26, 2012 2:30pm]
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