Do you watch Judge Judy?
If you're a baby boomer and you do, you have a lot of company.
It's the top-watched syndicated TV show among people age 45-64, according to the Syndicated Network Television Association.
It's not just Judge Judy, either. Courtroom drama and reality shows abound on the list of boomers' most-watched syndicated programs.
The SNTA research is used to help advertisers get their products to target audiences; in this case, older folks.
Its latest survey (citing the U.S. Census, Nielsen and other sources) found:
• There are 81 million boomers.
• They represent 35 percent of the population.
• They have $3.4 trillion in buying power.
• They will control 70 percent of U.S. disposable income by 2017.
What are they most looking to buy?
They buy prescription drugs, life insurance, hair coloring, diet soda, vitamins and coffee, and they are interested in fine dining, home gardening, their pets and dieting.
And, when do these dieting, coffee-guzzling middle-aged gardeners with dyed hair watch their favorite shows?
Not always when they air. More than 48 percent of boomers own DVRs.
Patti Ewald can be reached at [email protected] or (727) 893-8746.