Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

What are baby boomers watching? It starts with 'Judge Judy'

Do you watch Judge Judy?

If you're a baby boomer and you do, you have a lot of company.

It's the top-watched syndicated TV show among people age 45-64, according to the Syndicated Network Television Association.

It's not just Judge Judy, either. Courtroom drama and reality shows abound on the list of boomers' most-watched syndicated programs.

The SNTA research is used to help advertisers get their products to target audiences; in this case, older folks.

Its latest survey (citing the U.S. Census, Nielsen and other sources) found:

• There are 81 million boomers.

• They represent 35 percent of the population.

• They have $3.4 trillion in buying power.

• They will control 70 percent of U.S. disposable income by 2017.

What are they most looking to buy?

They buy prescription drugs, life insurance, hair coloring, diet soda, vitamins and coffee, and they are interested in fine dining, home gardening, their pets and dieting.

And, when do these dieting, coffee-guzzling middle-aged gardeners with dyed hair watch their favorite shows?

Not always when they air. More than 48 percent of boomers own DVRs.

Patti Ewald can be reached at pewald@tampabay.com or (727) 893-8746.

Boomer TV faves

Top 20 syndicated shows:

Judge Judy, above

The Big Bang Theory

Wheel of Fortune

Two and a Half Men

Jeopardy

Entertainment Tonight

Criminal Minds

Law & Order

Inside Edition

Family Feud

Monk

Dr. Phil

Law & Order: Criminal Intent

Judge Joe Brown

Numb3rs

The Closer

Everybody Loves Raymond

Cold Case

Millionaire

Live! With Kelly

Source: Nielsen, 9/9/2011-8/5/2012

What are baby boomers watching? It starts with 'Judge Judy' 09/26/12 [Last modified: Wednesday, September 26, 2012 2:30pm]
Photo reprints | Article reprints

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Pasco fire station reopens after hundreds of bats forced crews out

    Human Interest

    Fire crews have returned to a Hudson fire station nearly two weeks after they were forced out by possibly thousands of bats.

    Fire crews returned to Station 39 in Hudson on June 21, 2017, nearly twoo weeks after the building was closed due to a rat infestation. [Times files]
  2. Church of England head says it 'colluded with' sex abuse

    Religion

    LONDON — The Church of England "colluded" with and helped to hide the long-term sexual abuse of young men by one of its former bishops, the head of the church said Thursday.

  3. Looking Back: St. Petersburg does the Calypso with Jacques Cousteau (July 15, 1975)

    Celebrities

    This story appeared in the pages of the St. Petersburg Times on July 15, 1975. What follows is the text of the original story, interspersed with photos of the event taken by Times staff photographer Weaver Tripp.

    Jacques Cousteau (center), Sen. John T. Ware, R-St. Petersburg (left) and an unidentified man (right) speak to the media about potentially moving the Cousteau Society to the city of St. Petersburg.

TIMES | Weaver Tripp
  4. Hernando commissioners question sheriff's accounting of federal inmate dollars

    Local Government

    BROOKSVILLE — As Hernando County Sheriff Al Nienhuis and his staff presented his proposed 2017-18 budget earlier this month, county Commissioner Steve Champion threw out an unexpected question.

    Sheriff Al Nienhuis and the county fought over his department’s budget last year.
  5. Unused county property in Pasco could soon sprout community gardens

    Local Government

    NEW PORT RICHEY — Unused property in Pasco County may soon sprout community gardens that beautify neighborhoods and promote healthier lifestyles among residents, thanks to an ordinance passed unanimously Tuesday by the County Commission.

    A new Pasco ordinance allows the public to build community gardens and farms on county-owned property and also provides design, operations and maintenance standards for them.