Monday, September 24, 2018
Bizarre News

Tide Pod Challenge: Why teens and internet celebs risk their lives by eating them

A new internet trend has parents worrying more about their teenagers ingesting laundry soap than their unknowing toddlers.

It started as a joke: memes circulating on the web, poking fun at the fact that the squishy, brightly colored laundry pods look strangely appetizing.

Some commented they looked like giant Gusher gummies, but, you know, instead of a sugary sweet filling they contain toxic soap.

So that’s why, to some, it was funny to see Tide Pods in pans on stove tops, Tide Pods in cereal bowls, Tide Pods served like pasta with a garnish on the side.

The juxtaposition, the fact you’re obviously not supposed to eat them because they could make you very ill, or die, is what made the images popular.

Then people started eating them as an internet dare. Now, they won’t stop — probably because it’s turned into an almost sure-fire way to get comments, likes, follows and views.

"Okay, I’m not really quite sure how to eat this," says YouTube personality Matthew Lush while holding one of the pods in a video posted on Dec. 31. "So I’m just going to salt it a little bit."

Yes, he really salts it. Yes, he really bites into it. You hear a "pop" as his teeth puncture the pod’s plastic sack. The soap oozes down his face. He expresses instant regret

He spits it out, screams.

"Nooooo," he squeals.

He’s racked up more than 150,000 views. A week later, Lush, who has nearly 1 million subscribers, posted a satire video cooking with Tide Pods. He made tacos.

Most the jokes surrounding the craze are self-aware. No one actually thinks Tide Pods taste good or are safe to consume. Yet the videos keep rolling in as teens and social media personalities vie to outdo each other.

Another video from a YouTuber, reacting to Lush eating the soapy pod, posted on Thursday already had nearly 400,000 views by Friday morning.

Since launching in 2012, Tide has told parents to keep the attractive pods, which can look like candies, out of reach of children.

In August, the company came out with a new child-resistant tub with secure lids to go along with the safety seal on pouches released the year before.

"Nothing is more important to us than the safety of the families who use our products," said Sundar Raman, North America Vice President of Fabric Care for P&G, in an August news release.

The pods are meant to be convenient — they’re an easy alternative for anyone used to lugging detergent jugs to the laundromat.

The National Capital Poison Center has an entire webpage dedicated to how harmful ingesting the pods can be.

Rose Ann Gould Soloway, a clinical toxicologist, wrote on the webpage that many of the children who have bitten into the pods have wound up in intensive care units.

Floridians should know of the dangers all too well. In 2013, a 7-month-old boy in Kissimmee died after ingesting an All brand detergent pod.

"Serious effects can occur quickly. They include severe vomiting, severe breathing trouble, burns to the esophagus, and coma," Soloway wrote. "The liquid from laundry pods also can cause burns to the eye and skin."

Tide has several videos and articles about keeping the pods out of reach of children. But none about keeping them out of the mouths of very aware teens and young adults who obviously know better.

"Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day," Tide said in a statement. "They should be only used to clean clothes and kept up, closed and away from children. They should not be played with, whatever the circumstance is, even if it is meant as a joke."

So, keep them out of your mouths, would ya?

Also, the Poison Control hotline is 1-800-222-1222.

Contact Sara DiNatale at [email protected] Follow @sara_dinatale.

Comments
Weight Watchers slims its name down to WW

Weight Watchers slims its name down to WW

Weight Watchers is its dropping its brand name in exchange for something slimmer: "WW." The company says the new logo - coupled with the tagline "Wellness that Works" -- puts an emphasis on overall health and well being, with less...
Updated: 5 hours ago
This is what happens to a shy octopus on ecstasy

This is what happens to a shy octopus on ecstasy

If you give an octopus MDMA, it will get touchy and want to mingle.What sounds like the premise of a children's book set at Burning Man is, in fact, the conclusion of a study published Thursday in the journal Current Biology. Neuroscientist Gül ...
Published: 09/23/18
A Las Vegas professor shot himself on his campus to protest Trump, police say

A Las Vegas professor shot himself on his campus to protest Trump, police say

Before pulling the trigger, the professor was thoughtful.Mark J. Bird had been at the College of Southern Nevada for more than two decades in the department of human behavior. He had a feel for the rhythms of the school day, the timetables of when st...
Published: 09/23/18
Texas grandma kills 12-foot gator, says she’s finally avenged her miniature horse

Texas grandma kills 12-foot gator, says she’s finally avenged her miniature horse

A Texas great-grandmother thinks she’s finally gotten revenge on the massive alligator that ate her miniature horse a few years ago.It took just one shot for Judy Cochran to dispatch the 12-foot, 580-pound gator at her ranch Sunday in Goodrich...
Published: 09/20/18
Novelist who wrote about ‘How to Murder Your Husband’ charged with murdering her husband

Novelist who wrote about ‘How to Murder Your Husband’ charged with murdering her husband

Nancy Crampton Brophy seemed to have a knack for writing about the murder of spouses.The Portland-based romance novelist authored books about relationships that were "wrong" but "never felt so right," often featuring bare-chested men on the cover. In...
Published: 09/16/18

Published: 09/11/18
Suspect flees from police into toxic Florida algae - then desperately pleads for help

Suspect flees from police into toxic Florida algae - then desperately pleads for help

Within seconds of splashing into the water as he fled police, Abraham Duarte knew he had made a mistake. Soon he was retching and pleading desperately for the help of the Cape Coral, Florida, officers he had been attempting to escape, figuring that e...
Updated one month ago
First day of kindergarten? Chinese school welcomes kids with a pole dancer

First day of kindergarten? Chinese school welcomes kids with a pole dancer

BEIJING - A Chinese kindergarten principal has apologized after allowing a pole dancer to perform on the school’s opening day. Yes, you read that right. A Chinese kindergarten thought it was a good idea to have a scantily clad woman writhing around a...
Updated one month ago
‘Monster’ lizard is menacing a family in their backyard. Even trappers are stumped

‘Monster’ lizard is menacing a family in their backyard. Even trappers are stumped

This is one giant lizard the meteor missed — and it’s in a Davie neighborhood.According to Martin County Trappings & Removals, a six-foot Nile monitor or an Asian monitor is driving a Davie family nuts. So far, it’s not cooperating with the rescue gr...
Updated one month ago