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NALTEA conference; Subway honors Clearwater franchisee; Smart Betty helps Humane Society

Smart Betty presents the Humane Society of Pinellas a check for $600 for their efforts at Bark at the Ball Park. From left are Tiffany Heir, Doug Jacke, Twila Cole and Cathy MacDonald.

Courtesy of Andrea Campagna

Smart Betty presents the Humane Society of Pinellas a check for $600 for their efforts at Bark at the Ball Park. From left are Tiffany Heir, Doug Jacke, Twila Cole and Cathy MacDonald.

Business briefs

Nationwide Title Clearing Inc., a service provider to the mortgage and financial industry based in Palm Harbor, sponsored the National Association of Land Title Examiners and Abstractors annual conference Oct. 19-20 in Clearwater Beach. Attorneys and leading industry experts spoke at the conference, including an NTC executive, on topics concerning the industry, from abstracting to business developments in the upcoming year.

NALTEA is an annual conference for land title examiners and abstractors, where they can meet with industry experts and obtain certifications. NTC is one of the largest research vendors in the residential real estate industry, with a large national network of abstractors. Michelle Walet, vice president research; Aaron Vause, abstract manager; and Dan Nordmark, research director, attended the conference.

In addition to sponsoring the event, Walet hosted a roundtable discussion on assignment chain searches. She provided instructional information for abstractors regarding conducting searches, what to look for, how to identify problems specific to assignments with problematic indexing at the county levels and discussed challenges abstractors face today.

"This conference gave us the chance to meet with key contacts from our abstracting network, create new relationships and we value NALTEA's objective of establishing uniform standards and practices through guidelines and training," said John Hillman, CEO of NTC.

This was NTC's first year sponsoring the NALTEA conference.

• • •

The Subway restaurant chain named Mary Taylor of Clearwater as the recipient of its 2012 Regional Franchisee of the Year award for single-unit owners from the chain's domestic markets, during the company's recent convention in Orlando.

As a Subway Franchisee of the Year, Taylor is honored for accomplishments in building sales and increasing profitability while also achieving excellent store evaluations. She was selected from among the chain's more than 12,000 U.S. franchisees.

"This is such an honor to be recognized so early in my Subway career," said Taylor. "My goal since acquiring the store in December 2010 has been to make our customers our No. 1 priority. We love hearing from customers that they go out of their way to come to our location, and look forward to growing our following of loyal customers in the coming year."

Taylor is franchise owner of the Subway at 2561 Countryside Blvd., Clearwater.

• • •

As a new group coupon business in the community, Smart Betty has partnered with more than a dozen local charities and given them more than $3,500 during its kick-off period.

Smart Betty offers deals with local, handpicked merchants. Every time a coupon purchase is made, the company gives back to the community by donating 10 percent of its portion of revenue to local charities chosen by customers.

"What convinced us to work with Smart Betty versus their competitors is that Smart Betty is a local company working with local businesses, marketing to consumers in our community, and 10 percent of every purchase goes to a local charity," said Maria Walkiewicz, membership sales director at Feather Sound Country Club.

The Humane Society of Pinellas received a $600 check from its partnership with Smart Betty this summer at Bark at the Ball Park events.

"I was ecstatic at their desire to work and give back locally," said Twila Cole, director of events and community relations for the Humane Society. "As we support the needs of pets and their owners in our community, we need our community to support us. Smart Betty is a perfect match."

Smart Betty also helps the community by giving fundraising money to local groups, clubs and schools.

Send business news items to Tampa Bay Times, 710 Court St., Clearwater, FL 33756; fax to (727) 445-4119; or email

NALTEA conference; Subway honors Clearwater franchisee; Smart Betty helps Humane Society 11/01/12 [Last modified: Thursday, November 1, 2012 3:56pm]
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