Make us your home page
Instagram

4 Rivers, PDQ craft unique collaboration with new sandwich

A barbecue chicken sandwich topped with pepper jack cheese and all-natural cherry smoked bacon is more than a meal, it's a sign that even in an incredibly competitive restaurant world, some outlets can find a way to collaborate.

4 Rivers Smokehouse and PDQ, two restaurants owned by separate entities, have teamed up to create the 4 Rivers Smokehouse Sandwich, which went on sale Thursday (Sept. 15) and will be available exclusively at 19 PDQ locations throughout Tampa Bay and North and Central Florida.

During the months of September and October, PDQ will donate $1 from every sandwich sold to the 4R Foundation.

"I think we can raise a significant amount of money," said Nick Reader, PDQ CEO and co-founder.

Reader and 4 Rivers Chef-Owner John Rivers first met through a mutual friend, but Reader said that he was already a fan of Rivers and 4 Rivers Smokehouse. Due to their similar beliefs about charitable endeavors and commitment to offering quality food, the two restaurants decided to collaborate.

"It's nice when you find other corporations that share the same values," Rivers said. "It's a great chance to combine our efforts to help people. That's something that's important to all of us."

As far as any competitive rivalry, Reader said he takes a different perspective.

"With the restaurant industry, there's two schools of thought," Reader said. "There's, 'We're competitors and we have to hate each other and trash everybody else,' and then I think there's a lot of people like ourselves.

"People like great food, and there's nothing wrong with admitting that different concepts are great. There are lots of learnings that we can get from each other, really bouncing ideas off each other."

Last year, PDQ entered into a similar arrangement with the Angus Barn in Raleigh, N.C., for a special sandwich sold in that state.

This latest collaboration centers as much on shared commitments as sharing ideas. In 2015, Rivers established the 4R Foundation, a nonprofit organization focused on leading innovative, healthy community initiatives. One of these initiatives is to expand access to fresh, local food. Rivers said that last year, the 4R Foundation touched 900 different families and organizations.

The sandwich, which features a chicken breast dipped in a blend of 4 Rivers' homemade signature and mustard barbecue sauces and served on a brioche bun with a fresh avocado herb sauce and shredded cabbage, represents a chance to help people in need and try a new food item.

"We've never put it into a barbecue sandwich before, so that part is very unique," Rivers said.

Contact Danielle Hauser at [email protected]

4 Rivers, PDQ craft unique collaboration with new sandwich 09/19/16 [Last modified: Monday, September 19, 2016 4:23pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Amazon expands in Tampa with Pop-Up shop in International Plaza

    Retail

    TAMPA — A new retailer known largely for its online presence has popped up at International Plaza and Bay Street.

    Shoppers walk past the new Amazon kiosk Tuesday at the International Plaza in Tampa. The kiosk, which opened last month, offers shoppers an opportunity to touch and play with some of the products that Amazon offers.
[CHRIS URSO   |   Times]

  2. Study: Florida has fourth-most competitive tax code

    Banking

    Florida's tax code is the fourth most competitive in the country, according to a study released Tuesday by nonprofit group Tax Foundation.

    Florida has the fourth-most competitive tax code, a study by the Tax Foundation said. Pictured is  Riley Holmes, III, H&R Block tax specialist, helping a client with their tax return in April. | [SCOTT KEELER, Times]
  3. Trigaux: On new Forbes 400 list of U.S. billionaires, 35 now call Florida their home

    Personal Finance

    The latest Forbes 400 richest people in America was unveiled Tuesday, with 35 billionaires on that list calling Florida home. That's actually down from 40 Florida billionaires listed last year when a full 10 percent listed declared they were Floridians by residence.

    Edward DeBartolo, Jr., shopping center developer and  former San Francisco 49ers Owner, posed with his bronze bust last year during the NFL Hall of Fame Enshrinement Ceremony in Canton, Ohio. DeBartolo remains the wealthiest person in Tampa Bay according to the Forbes 400 list released Tuesday. 
[Photo by Joe Robbins/Getty Images]
  4. Clearwater attorney accused of condo foreclosure trickery fights back

    Real Estate

    The Clearwater lawyer accused of tricking a bidder into paying $458,100 for a gulf-front condo now plans to contest a judge's order tossing out the sale.

    John Houde, left, looks in the direction of Clearwater lawyer and real estate investor Roy C. Skelton, foreground, in August during a hearing Sixth Judicial Circuit court Judge Jack St. Arnold at the Pinellas County Courthouse. The judge agreed with Houde's allegation that he was duped by Skelton in thinking he bought a Redington Beach condo for $458,100 out of a foreclosure auction. Now Skelton is fighting back. 
[DOUGLAS R. CLIFFORD   |   Times]
  5. How a group of Florida tomato growers could help derail NAFTA

    Agriculture

    Tony DiMare, a third-generation Florida tomato grower, has spent two decades contending with cheap Mexican imports, watching his neighbors abandon crops in their fields and sell off their farms when they couldn't match the price of incoming produce.

    Workers fill a trailer with tomatoes as they harvest them in the fields of DiMare Farms in Florida City. [Joe Raedle | Getty Images(2013)]