IHOP admits it 'faked' IHOb name change to promote new burgers

IHOp (International House of Pancakes) officially changed its name to IHOb (International House of Burgers) on June 11, 2018. Or so we thought. [iHOb]
IHOp (International House of Pancakes) officially changed its name to IHOb (International House of Burgers) on June 11, 2018. Or so we thought. [iHOb]
Published July 9 2018
Updated July 9 2018

OK, they lied.

Or maybe we were just gullible.

Either way, the great "Why Are They Changing Their Name" debate is over, seemingly just as quickly as it started. And as it turns out they’re not even changing their name after all.

Last month, IHOP caused quite the furor when it "announced" it was changing its name to IHOb, which stood for International House of Burgers. They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

RELATED: Burgers!? Twitter has a big beef over IHOb’s concept change

That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact.

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.

"We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers)," it read in part.

Yep, the joke’s on us.

 

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