Burn Rubber, FILA team to issue "Ybor City" athletic shoe

Published June 5 2018
Updated June 7 2018

Local sneaker boutique Burn Rubber will release "Yborís Own" edition sneaker this Saturday at noon at 1517 E 7th Ave, Suite B.

The "Yborís Own" sneaker is the product of Burn Rubberís collaboration with FILA to introduce its newest sneaker, The Mindbreaker 2.0 and the design is inspired by the unique street signs found in Tampaís historic Ybor City.

This new model with FILA features the same colors as the Ybor street signs, the latitude and longitude coordinates of the Burn Rubber shop on the insole of the sneaker, and Burn Rubberís "Chef So iLL" logo on the tongue of the shoe.

"We did this to highlight Tampa and Ybor City," said owner Omar Ghanem.

"We are making it a responsibility here at Burn Rubber to represent and showcase how amazing Tampa is. Itís a great city full of culture and the world needs to know it."

Burn Rubber is an independent sneaker boutique that made its debut in November of last year in Ybor City. Itís among a select few shops to offer Filaís Mindbreaker 2.0, and this exclusive, limited sneaker retails at $110. "Yborís Own" edition cannot be found elsewhere and is available this Saturday on a first come first serve basis.

Contact Monique Welch at [email protected]