Fort Lauderdale-based Silver Airways will offer daily flights connecting Tampa and Jacksonville beginning Aug. 13.
The 65-minute flights will take off from Tampa International Airport three times a day on weekdays and twice a day on weekends.
Introductory fares start at $39 each way for flights booked by Sept. 9 for travel completed by Sept. 30.
Silver Airways is owned by the Chicago-based investment firm Victory Park Capital, and offers about 100 flights daily from airports in Florida, Montana, the Bahamas, Pennsylvania, Ohio, New York and West Virginia. The airline has a code share agreement with United Airlines and Copa Airlines.