Make us your home page
Instagram

Tampa International Airport objects to newly-proposed Hernando airport name

BROOKSVILLE — Not so fast.

That's the message Hernando County got from Tampa International Airport officials after word wafted down about a proposal to feature Tampa prominently in a new name for Hernando's airport.

As a result, Hernando County commissioners pulled the request to rename the airport from their meeting agenda Tuesday.

"They say their attorney thinks we're infringing," said County Commission Chairman Wayne Dukes. "We're going to punt."

On Friday, Hernando County officials announced a proposal to rename the airport the Brooksville-Tampa Regional Airport & Technology Center. It's currently called the Hernando County Airport & Business Complex.

The proposal came after 18 months of research, focus groups, public meetings and design work, said Michael McHugh, the county's business development manager.

It was supposed to be the cornerstone of a new rebranding effort for the airport and surrounding industrial park.

"We just think our name under-represents what we've become," McHugh said after the announcement. "You don't put a Chevy label on a Cadillac. With a high-performing facility like this, we need to describe it appropriately."

But the response was less than favorable.

Officials from Tampa International Airport plan to meet with Hernando County to talk about the name change, said Tampa International spokeswoman Janet Zink.

"We're concerned about protecting our name," she said.

The concern is not about people confusing Hernando's airport with Tampa International, Zink said. It's about confusing the airport with the Tampa Executive Airport, on the east side of Tampa, which is one of TIA's general aviation facilities, she said.

McHugh said he was contacted Monday by counsel from Tampa International.

"They've raised some concerns," he said. "We're more than willing to visit."

He said he doesn't see this as a crimp in the plans for a new airport name and that he doesn't expect a long delay.

Some Hernando commissioners expressed dissatisfaction Tuesday with the name-change process.

Dukes said he was disappointed that county the staff didn't dot all of the I's and cross the T's before unveiling the new name.

Commissioner Jeff Stabins was more blunt, saying the name the county came up with was unsuitable.

"(McHugh) screwed this one up," he said, referring to the length of the name.

Robert Rey of Jet Concepts has been flying out of the Hernando County Airport for 27 years. He said he was concerned that the name migrated away from the airport's history and misrepresented the facility.

"I don't think the name's really representative of who we are as a county, and who we are as a municipality," he said. "We have our own identity. Why do we have to say that we're Tampa's identity?

"It doesn't really make sense."

He said he wasn't consulted about the name change and didn't feel the county had put enough effort into the rebranding effort.

"I think we are shooting from a hip here," he said.

One major complaint: Officials hadn't yet come up with a budget proposal detailing how much the name change would cost.

"That makes absolute no sense to me," Rey said.

Christine Berryhill, who works at the Brooksville Air Center, agreed.

"We're not really part of Tampa," Berryhill said. "We would like to have a name that's maybe more our own than taking over Tampa."

She said she thinks the name should be more historical, perhaps pulling from the airport's rich World War II history.

"Let's rebrand it to something that means something to the people in the area," she said.

McHugh said the new name is a valuable improvement.

It would help the area's marketability and better reflect what the airport has become — an award-winning aviation and business complex — he said.

Danny Valentine can be reached at dvalentine@tampabay.com or (352) 848-1432.

Tampa International Airport objects to newly-proposed Hernando airport name 07/24/12 [Last modified: Tuesday, July 24, 2012 8:22pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Will new laws protect condo owners from apartment conversions and rogue associations?

    Real Estate

    Danny Di Nicolantonio has lived in St. Petersburg's Calais Village Condominums for 33 years. Annoyed at times by the actions, or inaction, of the condo board and property managers, he has complained to the state agency that is supposed to investigate.

    That has left him even more annoyed.

    A bill passed by the Florida Legislature would affect places like The Slade in Tampa's Channelside district, where cCondominium owners have battled a plan to convert homes into apartments.
[Times file photo]
  2. Walmart opens first Pinellas County in-house training academy

    Retail

    Seminole — It had all the hallmarks of a typical graduation: robe-clad graduates marching in to Pomp and Circumstance, friends and family packed together under a sweltering tent and a lineup of speakers encouraging the graduates to take charge of their future.

    New Walmart Academy graduates are congratulated Thursday morning by associates during a graduation ceremony at the Walmart store, 10237 Bay Pines Boulevard, St. Petersburg. The Walmart location is one of the company's training academies where managers complete a one week retail course. David Shultz and Richard Sheehan, both from St. Petersburg, get high fives from the crowd.
[SCOTT KEELER   |   Times]

  3. Lawsuit: Florida contractor fakes death to dodge angry homeowners

    Human Interest

    SEMINOLE — For weeks, Glenn Holland, 67, crawled out of bed before the sun rose to look for a dead man.

    Last year Glenn and Judith Holland said they paid a contractor thousands of dollars to renovate their future retirement home in Seminole. But when they tried to move in on Dec. 14, they said the home was in shambles and uninhabitable. They sent a text message to contractor Marc Anthony Perez at 12:36 p.m. looking for answers. Fourteen minutes later, they got back this text: "This is Marc's daughter, dad passed away on the 7th of December in a car accident. Sorry." Turns out Perez was still alive. Now the Hollands are suing him in Pinellas-Pasco circuit court. [LARA CERRI   |   Times]
  4. Owners to level Port Richey flea market but may rebuild

    Public Safety

    PORT RICHEY — The owners of the recently shuttered USA Flea Market have agreed to demolish all structures on the property, leaving open the possibility of rebuilding the weekend shopping attraction, according to Pasco County officials.

    Pasco County officials shut down the USA Flea Market after it received hundreds of citations for health and code violations.
  5. Kimmins Protégé-Mentor Program a crash course on business know-how

    Business

    TAMPA

    Williams Landscape Management Company was founded 30 years ago with one employee.

    Marisela Linares and Jorge Castro listen to speakers during a workshop at the Kimmins Contracting Corporation on Wednesday, June 7, 2017.   Kimmins Contracting Corporation is handling road construction projects Jeff Vinik's company as he remakes the Channel District. To do some outreach, the company is partnering with three minority contractors, but it's a unique partnership with Kimmins not only giving them the opportunity, but taking them through a series of workshops. It's essentially providing training to the subcontractors so they will be in position to get other contracts.