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BlueCross gets new West Florida boss

By Kris Hundley, Times Staff Writer
Posted: May 01, 2008 07:48 PM


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David Pizzo is taking over West Florida operations for BlueCross BlueShield of Florida at a good time. The Jacksonville-based insurer has just received top marks for the second year in a row from J.D. Power and Associates for member satisfaction. Pizzo, 48, previously a vice president in the Jacksonville insurer's advertising department, will be responsible for business in the Tampa Bay area. He joined the company in 1997 and succeeds Sidney W. Morgan, who will run competitor Humana's Central Florida commercial operations starting in mid June. Both men have a big job: The J.D. Power survey released this week showed that more than half of the people quizzed said they did not fully understand their health insurance coverage.



[Last modified: May 02, 2008 10:03 PM]



Comments on this article
by Paul May 2, 2008 10:03 PM
This is news? Does it have anything to do with Blue Cross advertising on tampabay.com and in the Times?
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