Tucked among the strip shopping centers lining busy East Bay Drive, Honey Pot Bridal & Tux is easy to miss while driving.
But some brides-to-be are finding the salon surfing the Internet.
Kymberly Tichenor of Clearwater, who is to be married in August, wasn't happy with the wedding gown she bought at a "super store," which couldn't be returned.
She began a Web search for another shop.
"I found Honey Pot that offered one-on-one personalized service, which I didn't get at the other store," said Tichenor, 42, who is a sales director at Regency Oaks in Clearwater.
With help from store owner Sherry Noon and her assistant Stacey Doty, Tichenor said, "I found the gown of my dreams."
As for the original gown, Tichenor said, Noon suggested she turn it into a cocktail dress to wear on her honeymoon cruise to Alaska.
Angela Alderman, 32, of Pinellas Park, also found Honey Pot online.
At the shop, Noon and Doty spent a lot of time with her, Alderman said, "but I never felt pressured." She found her wedding gown and the dresses for her five bridesmaids. Her gown, she said, "is gorgeous. I love it."
The Tampa native, who lives in Pinellas Park, said she is to be married in September at the Cuban Club in Ybor City.
Shawna English, 28, of Clearwater said she shopped at Honey Pot because "I've known people who have gone there and had great experiences."
"Being a bride for the first time, you want more one-on-one help," she said. "They were most helpful, most accommodating and very reasonable."
English, who owns Paradise UBC Kickboxing in Largo, said she bought her wedding dress and five bridesmaids dresses for her September wedding. The shop also will furnish the tuxedos for the groom and men in the wedding party, she said.
Sherry Noon said she turned her children's boutique into a full service bridal salon after a dismal experience in buying a gown for her own wedding.
"I felt brides and mothers should have better service than I did," she said. "I even had to do my own alterations."
The salon offers everything from wedding attire for bridal parties and special occasions, shoes, jewelry and accessories. Wedding gowns range from $300 to $1,500. Gowns are for sale only. Tuxedos are for rent or sale.
Noon's husband, David, is an ordained minister and performs some of the wedding ceremonies.
The business moved to 2945 East Bay Drive earlier this year. "Business has been better since we moved," Noon said. "It's better than last year."
Christina K. Cosdon can be reached at firstname.lastname@example.org.