In a recent study of gender preferences among car shoppers, CarGurus found that Porsche was the top brand favored by men, while Nissan was the favorite of women, based on sales inquiries to dealers using the website's DealFinder service during all of 2010.
At the head of the list of online searches for cars by men was the Porsche 911 sports car, while women looked up the Nissan Rogue compact crossover more than any other vehicle. That's a victory for Nissan, which aimed the Rogue specifically at the female consumer. The car was introduced for 2008 and has become one of Nissan's bestselling models — so much so that the automaker is moving production of the car to the United States from Japan next year.
Oddly, in the Top 10 "Cars Women Love" identified by the study, there were no Toyota vehicles.
But among the 10 vehicles most loved by men, the Toyota Tundra pickup was ninth on the list, just behind the Chevrolet Silverado 1500, but ahead of the Ford F-150, in 10th place.
The report, titled "Fenders by Gender," also ranked cars that were equally popular with men and women. At the top of that list of 10 vehicles was the Chrysler 300, a large sedan based on the same architecture as the Dodge Charger.
No surprise here: Women favor practical cars, with low- and mid-priced crossover utility vehicles preferred most, while men went for power and performance.
"Common ground seems to exist" between men and women, however, when it comes to economy cars, the report said, with vehicles on the Top 10 list of ones equally favored including the Mitsubishi Eclipse, Chevrolet Aveo, Volkswagen Jetta, Hyundai Santa Fe and Hyundai Sonata.
Top 10 women's favorites
Nissan Rogue crossover, Ford Escape Hybrid crossover, Kia Rio subcompact sedan, Dodge Journey midsize crossover, Nissan Armada full-sized SUV, Honda Fit subcompact, Volkswagen Beetle, Nissan Quest minivan, Dodge Avenger midsize sedan, Lincoln MKX
Top 10 men's favorites
Porsche 911, Chevrolet Corvette, Dodge Ram 2500 Heavy Duty pickup, Subaru Impreza compact sedan, Mercedes-Benz SL-class (two-passenger convertibles), Ford F-250 Super Duty pickup, BMW M3 performance coupe/sedan/convertible, Chevrolet Silverado pickup, Toyota Tundra pickup, Ford F-150 pickup
10 most-agreed-on vehicles
Chrysler 300, Mitsubishi Eclipse, Chevrolet Aveo, Jeep Commander full-sized SUV, Dodge Nitro compact crossover, Toyota Highlander midsize crossover, Volkswagen Jetta, Mercedes-Benz SLK, Hyundai Santa Fe, Hyundai Sonata midsized sedan