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1104664 2999-04-26 00:00:00.0 UTC 2999-04-25T20:00:00.000-04:00 2010-06-24 16:43:54.0 UTC 2010-06-24T12:43:54.000-04:00 ill-fated-truck-concepts Published 2010-06-24 17:22:47.0 UTC 2010-06-24T13:22:47.000-04:00 news/business/autos DTI 62656540 As truck sales climbed over the past couple of decades, automakers attempted to expand their truck lines, and profitability, by offering something unique. Sometimes they succeeded (the Cadillac Escalade), but more often than not they missed the mark. And while these vehicles seemed like a good idea at the time, sales proved otherwise. Larry Printz, the Virginian-Pilot 1982 Dodge Rampage The PowerPoint pitch: Chevy has its El Camino, Ford its Ranchero; both are based on midsize cars. Let's offer better fuel economy by using a compact car platform. The reality: While Chevy and Ford employ 8 cylinders, the Rampage has only 4, meaning it can't possibly live up to its name. 1989 Dodge Dakota Convertible The PowerPoint pitch: Since truck buyers use their vehicles for recreation rather than work, why not sell a convertible pickup truck? The reality: People buy trucks for their utility, or the image of utility, while convertible buyers want a sexy ride, not one that looks like a large tool box. 2001 Pontiac Aztek The PowerPoint pitch: SUVs go off-road, so we'll offer an integrated tent and a center console that doubles as a cooler chest. The reality: A vehicle designed by committee and marketing studies, it seems no idea was worth ignoring. The result: It looks better with the tent erected. 2002 Lincoln Blackwood The PowerPoint pitch: People are buying pickups as fast as they can be made. Surely they want an over-the-top luxury pickup. The reality: With a cargo bed lined with aluminum and carpet, topped with a cover that can't be removed, it's better for hauling polo mallets than garden pallets. m 2004 Chevrolet SSR The PowerPoint pitch: A convertible pickup is still a great idea, if we make it look good and use a hardtop retractable roof. The reality: Sure, it looks good, but the SSR's lofty price tag — more than $40,000 — and minuscule 4-foot bed renders it a trophy truck, not the real deal. Looking back and looking forward In the end, even the best ideas often are not welcomed, at least initially. Jeep introduced the Wagoneer in 1963. It took another 25 years for SUVs to gain widespread popularity among families. So, one of these pickup ideas could be revived. You never know. By Larry Printz, the Virginian-Pilot Autos,News,BUSINESS Ill-fated truck concepts BAYL Baylink dhyj3h4p338e dhyj3 Ill-fated truck concepts AP DATAFEATURES 1 BL.truckflops062510 Ill-fated truck concepts 2010-06-25 04:00:00.0 UTC 2010-06-25T00:00:00.000-04:00 Tribune Media Services resources/images/dti/2010/06/bl_ssr062510_128001a.jpg resources/images/dti/rendered/2010/06/bl_ssr062510_128001a_4col.jpgresources/images/dti/rendered/2010/06/bl_ssr062510_128001a_8col.jpg Chevrolet SSR - Edmunds Review http://www.edmunds.com/chevrolet/ssr/review.html true templatedata/tampabaytimes/StaffArticle/data/2010/06/24/62656540-ill-fated-truck-concepts StaffArticle news,businessBusiness Newsnews,business,autosAutosAs truck sales climbed over the past couple of decades, automakers attempted to expand their truck lines, and profitability, by offering something unique. Sometimes they succeeded (the Cadillac Escalade), but more often than not they missed the mark. And while these vehicles seemed like a good idea at the time, sales proved otherwise. Larry Printz, the Virginian-Pilot 1982 Dodge RampageAutos,News,BUSINESSAutos,News,BUSINESS<span style="display:none;" class="author vcard"><span class="fn">LARRY PRINTZ</span></span><span style="display:none;" class="source-org vcard"><span class="org fn">the Virginian-Pilot</span></span><a rel="item-license" href="http://www.ap.org/company/Terms-conditions" id="license-1104664">Copyright: For copyright information, please check with the distributor of this item, the Virginian-Pilot.</a>the Virginian-Pilot 2260849 2016-01-11 20:39:10.0 UTC 7 Months Ago downtown-tampa-furniture-store-boconcept-to-close news/business/retail Downtown Tampa furniture store BoConcept to close StaffArticle 2280823 2016-06-08 20:52:48.0 UTC 3 Months Ago mix-of-concepts-will-be-served-at-south-tampas-bt-to-go--bistro news/business Mix of concepts will be served at South Tampa's BT to Go & Bistro StaffArticle 2287376 2016-07-29 16:19:29.0 UTC 1 Month Ago the-heights-market-concept-will-be-the-first-of-its-kind-in-tampa-bay news/business/retail The Heights Market concept will be the first of its kind in Tampa Bay StaffArticle <p> As truck sales climbed over the past couple of decades, automakers attempted to expand their truck lines, and profitability, by offering something unique. Sometimes they succeeded (the Cadillac Escalade), but more often than not they missed the mark. And while these vehicles seemed like a good idea at the time, sales proved otherwise. <i>Larry Printz, t</i>he Virginian-Pilot </p> <p> 1982 Dodge Rampage </p> <p> The PowerPoint pitch: Chevy has its El Camino, Ford its Ranchero; both are based on midsize cars. Let's offer better fuel economy by using a compact car platform. </p> <p> The reality: While Chevy and Ford employ 8 cylinders, the Rampage has only 4, meaning it can't possibly live up to its name. </p> <p> 1989 Dodge Dakota Convertible </p> <p> The PowerPoint pitch: Since truck buyers use their vehicles for recreation rather than work, why not sell a convertible pickup truck? </p> <p> The reality: People buy trucks for their utility, or the image of utility, while convertible buyers want a sexy ride, not one that looks like a large tool box. </p> <p> 2001 Pontiac Aztek </p> <p> The PowerPoint pitch: SUVs go off-road, so we'll offer an integrated tent and a center console that doubles as a cooler chest. </p> <p> The reality: A vehicle designed by committee and marketing studies, it seems no idea was worth ignoring. The result: It looks better with the tent erected. </p> <p> 2002 Lincoln Blackwood </p> <p> <b>The Power</b>Point pitch: People are buying pickups as fast as they can be made. Surely they want an over-the-top luxury pickup. </p> <p> <b>The reality: </b>With a cargo bed lined with aluminum and carpet, topped with a cover that can't be removed, it's better for hauling polo mallets than garden pallets. </p> <p> <b>m</b><b> </b><b>2004 Chevrolet SSR</b> </p> <p> <b>The Power</b>Point pitch: A convertible pickup is still a great idea, if we make it look good and use a hardtop retractable roof. </p> <p> <b>The reality: </b>Sure, it looks good, but the SSR's lofty price tag — more than $40,000 — and minuscule 4-foot bed renders it a trophy truck, not the real deal. </p> <p> Looking back and looking forward </p> <p> In the end, even the best ideas often are not welcomed, at least initially. Jeep introduced the Wagoneer in 1963. It took another 25 years for SUVs to gain widespread popularity among families. So, one of these pickup ideas could be revived. You never know. </p>trueruntime2016-08-30 05:52:46