It's been around since 1935 and the Great Depression but Tampa Bay's GTE Federal Credit Union has decided it's time to change its name to GTE Financial.
The institution remains a member-owned, not-for-profit, federally chartered credit union, but chose a new image to broaden its image as a provider of financial solutions.
CEO Joe Brancucci acknowledged that like many financial institutions, GTE was challenged during the latest recession. "We were not immune and were not as focused as we could have been on the right things," he stated. "But over the past couple years, we've been thrilled to again focus wholly and intently on being there for our members and supporting our communities."
GTE Financial has more than $1.5 billion in assets, 21 financial centers across west-central Florida, and serves more than 180,000 people and businesses in five counties. It remains one of the largest locally owned and operated financial institutions in Tampa Bay.