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Suncoast Schools Credit Union changes name, branding

Suncoast Schools Federal Credit Union, the largest credit union in Florida, has a new charter, new mission, new logo, new website, new Twitter account and even a new name to top it off.

The institution, newly branded as Suncoast Credit Union, heralded the switch at festivities at its Tampa headquarters Wednesday morning.

Members in December voted in favor of converting from a federal charter to a state charter, triggering the name change. The broader charter lets Suncoast open its doors to all individuals who work or live in the 15 counties it currently serves. Plus, it will expand its service area into Sarasota and Highlands counties.

The name change mirrors those of other once-sleepy credit unions that have far outgrown their original mission and membership. The former MacDill Federal Credit Union, for instance, changed its name to Grow Financial Federal Credit Union in 2007.

Suncoast, first chartered in 1934 as Hillsborough County Teachers Credit Union, now has more than 565,000 members. With $5.5 billion in total assets, it becomes the largest financial institution regulated by the state of Florida.

Suncoast Schools Credit Union changes name, branding 02/05/14 [Last modified: Friday, February 7, 2014 11:05pm]
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