LITHIA — Gone are the images of Marilyn Monroe and the retro theme that made Cherry's one of the fastest-growing locally owned burger chains in Florida in the past 20 years.
What began in Ybor City in 1994 and grew to a franchise in 2001 is now a staple in FishHawk, with a new look.
Cherry's opened in Park Square on April 15 and joins the Brandon location on Adamo Drive for proprietors and brothers Dave and Scott Schlarbaum.
Diners still can count on the burgers and wings, but vibrant photos and paintings of cherries have brought the restaurant out of the 1950s.
The Cherry's brand began expanding in 1996, when it opened in Bloomingdale Square and it took off with locations all over the Tampa Bay area and one in Jacksonville.
"Things went well for a while," Scott Schlarbaum said.
Then the economy started to plunge and franchise owners began selling. When the Bloomingdale lease neared its end, Schlarbaum said he and his brother opted to start looking for a new location, in lieu of investing approximately $50,000 in renovations.
He said one location that approached Cherry's was the former Clubhouse Sports Cafe in Brandon. Instead, the siblings opted to open inside the former Bonzai Sushi Restaurant at 16144 Churchview Drive.
Schlarbaum said the new Cherry's will focus on nights, weekends and families, catering to all the FishHawk sports teams.
Eight half-pound burgers highlight a new menu, all for $8.99. Wings start at $8.50 for 10 and there are six beers on tap, including Stella, Shock Top and Magic Hat #9. Kids eat free after 5 p.m. Tuesdays when adults buy a meal.
Cherry's is open 11 a.m. to 11 p.m. daily. Schlarbaum said he is considering adding live music since the popular Newland Communities "Concerts for a Cause" series has moved to Central Park.
Call (813) 324-8912 for takeout orders.
Just Cuts buzzes into FishHawk Ranch
Dawn Van Sant found a niche as a stylist for a male-focused haircut chain for the past 11 years. She enjoyed providing fast and convenient haircuts, but didn't enjoy the corporate mandate to up sell customers on products and make sure their information was updated in the computer system.
As a result, she decided to open her own hair studio along with her husband, Bryan, implementing her expertise in a manner she believes men will appreciate. The Van Sants in March launched Just Cuts For Guys at 16311 FishHawk Blvd.
"It's something in between a salon and a barber shop that specializes in men's hair," Dawn Van Sant said.
Don't bother with an appointment or worry about being bombarded with email marketing efforts. Van Sant said she offers a relaxed, anti-chain culture of convenience. So just walk right in starting at 9 a.m. daily.
There are eight stations, all with televisions. Complimentary shampoos are standard before or after the buzz.
The five stylists all work established hours so you can count on a consistent cut from the same person who tries to have you in and out in approximately 20 minutes.
Cuts are $20 or $18 for military and first responders in uniform. Boys 12 and under can get haircuts for $15.
Since stylists use different tools for women's hair, the studio caters to clipper cuts.
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