Don Me Now, a stylist and clothing boutique housed in a Hyde Park storefront since 2013, is relocating to the Channel District.
And they're bringing the bubbly with them.
"A year and a half ago, we started seeing things change in the styling forefront," owner Danielle Evans said. "People would come in and get on their phones and see if they could find cheaper styles online, so we started to incorporate events with champagne on the side. We did it on a private level with the personal styling, and the events grew. People seemed to gravitate toward the sip and shop aspect."
In the fall, the clothing lounge will re-open inside The Fitzgerald as Don Me Now featuring Bubbly Bartique.
"My husband Graham Evans is on the bartique side of things. He left his job for this new venture," Evans said. "He has done a lot of research. We are actually going to Champagne in France to meet with distributors."
Once the Evanses decide which sparkling brands they'll carry, shoppers will be able to purchase champagne by the glass or the bottle.
"It's become more popular now, even with stores like Ralph Lauren who have an espresso bar. It's about taking your time and doing the slow shopping," Evans said.
Though the boutique is getting a bubbly makeover and new location, the foundation of the business, the personal styling aspect, will remain.
"We get clients ... who are terrified of shopping and don't know what works for their body types," Evans said. "We want to bring them to that level where they feel comfortable. In the long run, they can remove the stylist and go into their closet or wardrobe and pick something out themselves."
The boutique will occupy eighty percent of the 1,000 square-foot floor space in the new location.
"It's bittersweet leaving Hyde Park, but we're excited to evolve with the Channel District area. It could be a whole new crowd of shoppers down there," Evans said.
For more information, visit donmenow.com.
Powerhouse Gym out, Crunch Fitness in
When Powerhouse Gym closed its doors in Channelside, another gym quickly took its spot: Crunch Fitness.
On Aug. 18, the new gym will have 90 percent of its equipment set up and ready for workouts.
"It doesn't matter what was here before; we're bringing the Crunch culture and new excitement to the place," Crunch area supervisor Eddie Santiago said. "Our employees and judgement-free culture makes us stand out. It's all about having a good time and helping others with their fitness goals."
Currently, Crunch Fitness is running a Founders Special for the first 500 people who sign up for memberships, though Santiago said they are already "getting close."
The 25,000 square-foot gym will be open at 1120 E Kennedy Blvd. from 5 a.m. to 11 p.m. on Aug. 18.
"We're ready to bring some fire to downtown," Santiago said.
For more information, call (813) 443-9102 or visit crunch.com.
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