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Boutique firm helps small businesses manage social media

Jessica Werckman and Meredith Plunkett met in March last year at a Wesley Chapel park during a play date arranged by a mom's group.

"We got to talking, and it quickly turned to business," said Plunkett, 26. So in July, they started their own: SocialLite Media Solutions.

Werckman, 37, of Dade City had worked in communications, public relations and marketing, and Plunkett of New Tampa had worked at an advertising agency and as an independent social media specialist. They agreed that small businesses need help managing social media, such as Facebook and Twitter, but don't always "have deep enough pockets" to pay a big agency to do it, Plunkett said.

SocialLite, she said, is a boutique firm designed to teach businesses what to post and when to post it so that they reach their target audience.

"Here we are, giving away the 'secret sauce,' " Werckman said. "But we really like empowering people."

SocialLite's packages include one for businesses that aren't on social media yet, one for businesses that want to learn how to better use social media and one for "full-blown social media management," Werckman said, which includes "ghost posting" — Werckman and Plunkett create content for a business and post it to social media on a business owner's behalf.

Shoppers use social media to compare a business to its competitors, said Plunkett. "We want to give small businesses a fighting chance."

For more information about SocialLite, visit sociallitemedia online.

Young At Heart: Women's Connection of New Port Richey will present "Young At Heart" at its regular monthly meeting, from 11:30 a.m. to 1 p.m. Monday at Spartan Manor, 6121 Massachusetts Ave., New Port Richey. Fran Kashchy will speak on the topic "Fairy Tales Can Come True — It Can Happen to You." The cost is $15 and includes the program, luncheon and speaker. To RSVP, call Linda at (727) 856-4042.

Internet in business seminar: SCORE Chapter 439 presents "Using the Internet in your Business" from 5:30 to 7:30 p.m. Wednesday, Hugh Embry Branch Library, 14215 Fourth St., Dade City, as part of its series of free business seminars. To register, visit and click on the "Local Workshops" tab or call the SCORE office at (727) 842-4638.

Arleen Spenceley can be reached at or (727) 869-6235.

Boutique firm helps small businesses manage social media 05/08/14 [Last modified: Thursday, May 8, 2014 4:48pm]
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