Make us your home page
Instagram

Boutique firm helps small businesses manage social media

Jessica Werckman and Meredith Plunkett met in March last year at a Wesley Chapel park during a play date arranged by a mom's group.

"We got to talking, and it quickly turned to business," said Plunkett, 26. So in July, they started their own: SocialLite Media Solutions.

Werckman, 37, of Dade City had worked in communications, public relations and marketing, and Plunkett of New Tampa had worked at an advertising agency and as an independent social media specialist. They agreed that small businesses need help managing social media, such as Facebook and Twitter, but don't always "have deep enough pockets" to pay a big agency to do it, Plunkett said.

SocialLite, she said, is a boutique firm designed to teach businesses what to post and when to post it so that they reach their target audience.

"Here we are, giving away the 'secret sauce,' " Werckman said. "But we really like empowering people."

SocialLite's packages include one for businesses that aren't on social media yet, one for businesses that want to learn how to better use social media and one for "full-blown social media management," Werckman said, which includes "ghost posting" — Werckman and Plunkett create content for a business and post it to social media on a business owner's behalf.

Shoppers use social media to compare a business to its competitors, said Plunkett. "We want to give small businesses a fighting chance."

For more information about SocialLite, visit sociallitemedia solutions.com online.

Young At Heart: Women's Connection of New Port Richey will present "Young At Heart" at its regular monthly meeting, from 11:30 a.m. to 1 p.m. Monday at Spartan Manor, 6121 Massachusetts Ave., New Port Richey. Fran Kashchy will speak on the topic "Fairy Tales Can Come True — It Can Happen to You." The cost is $15 and includes the program, luncheon and speaker. To RSVP, call Linda at (727) 856-4042.

Internet in business seminar: SCORE Chapter 439 presents "Using the Internet in your Business" from 5:30 to 7:30 p.m. Wednesday, Hugh Embry Branch Library, 14215 Fourth St., Dade City, as part of its series of free business seminars. To register, visit score439.org and click on the "Local Workshops" tab or call the SCORE office at (727) 842-4638.

Arleen Spenceley can be reached at aspenceley@tampabay.com or (727) 869-6235.

Boutique firm helps small businesses manage social media 05/08/14 [Last modified: Thursday, May 8, 2014 4:48pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. New stores coming to Tyrone Square Mall, like Bath & Body Works

    Retail

    Tyrone Square Mall will welcome a half dozen new stores, like Bath & Body Works and MidiCi's The Neapolitan Pizza Company, this summer.

  2. Target Corp. reaches $18.5 million settlement with 47 states over data breach

    Retail

    Target Corp. has agreed to pay Florida $928,963 out of a newly-announced $18.5 million settlement over a huge data breach that occurred in late 2013.

    Forty-seven states and the District of Columbia have reached an $18.5 million settlement with Target Corp. to resolve the states' probe into the discounter's massive pre-Christmas data breach in 2013. 
[Associated Press]
  3. Gov. Rick Scott's family history of alcohol abuse could decide 'liquor wall' bill

    Legislature

    TALLAHASSEE — Gov. Rick Scott must decide Wednesday whether to let Walmart and other big-box stores sell liquor, and he says a factor in his decision is the history of alcohol abuse in his family.

    Florida Governor Rick Scott is considering a veto of a bill that would allow Walmart, Target and other big box retail stores to sell liquor. [Andres Leiva | Tampa Bay Times]
  4. Tampa lands Super Bowl in 2021

    Bucs

    TAMPA — Record rainfall in Los Angeles ultimately may end Tampa Bay's drought of hosting the Super Bowl.

    Mike Tomlin celebrates with LaMarr Woodley and Troy Polamalu after the Steelers beat the Cardinals in 


Super Bowl XLIII  on February 1, 2009 at Raymond James Stadium in Tampa. [Times files (2009)
  5. As St. Petersburg's Jabil Circuit broadens its business, it shrinks its name to Jabil

    Corporate

    St. Petersburg's Fortune 500 company, Jabil Circuit, informally tossed aside the "Circuit" in its name some time ago. That's because circuit board manufacturing, the company's core business for decades, has been squeezed out by a broader business agenda ranging from consumer packaging to supply chain management.

    Jabil Circuit informally dropped "Circuit" from its marketing material and signage, like at its St. Petersburg headquarters, years ago. Now it's official.
[Times file photo]