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Brazilian shoe designer steps in

Avichai Werdeshaim is the US CEO for galibelle, a Brazilian-designed shoe company that allows women to interchange various straps with various soles. With locations across the globe, its new kiosk in the Westfield Brandon mall is it's first foray into American malls targeting an American community. Photo by Eric Vician

Avichai Werdeshaim is the US CEO for galibelle, a Brazilian-designed shoe company that allows women to interchange various straps with various soles. With locations across the globe, its new kiosk in the Westfield Brandon mall is it's first foray into American malls targeting an American community. Photo by Eric Vician

BRANDON — A Brazilian sandal and shoe designer with stores on multiple continents including Europe, Africa and Australia has chosen Brandon as its first foray into mall sales in this country.

Galibelle, which still hand-crafts its footwear in the same factory it launched in 2007, is testing the kiosk concept at Westfield Brandon.

The company has a retail store in Miami — its first American location, but U.S. CEO Avichai Werdeshaim says that store caters to tourists.

He said the Brandon kiosk is the company's initial launch to reach an established community and if all goes well, galibelle hopes to expand into other malls in Orlando, Sarasota and out of state.

"This year and next year are going to be very big years," Werdeshaim said. "This product is not very familiar in the U.S."

What makes the galibelle line so unique is its endless array of possibilities for women's shoes because there are more than 60 soles to choose from and more than 150 interchangeable tops that button on.

Werdeshaim said that whether you want a casual sandal or formal high-heel, you no longer need to buy multiple colors for your favorite shoe.

For $35-$70, you select a sole that is comfortable and you add straps — in various colors and fabrics — for $10-$40.

"It's economical because she doesn't have to buy a lot of shoes," he said.

The straps lay flat so you can pack multiple sets with just one or two soles and have various looks while traveling lighter. You also can go straight from work to the game with a switch into your team colors.

There are four size straps to ensure the proper fit and shoe sizes range from 4 to 11. Hand bags, jewelry, boots and accessories are available online at galibelleusa.com.

SHARE YOUR NEWS: If you have an item for Everybody's Business, contact Arielle Waldman at awaldman@tampabay.com.

Brazilian shoe designer steps in 05/13/16 [Last modified: Friday, May 13, 2016 2:26pm]
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