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Bubba the Love Sponge Clem remains off air as Nielsen delays ratings amid investigation

Media ratings company Nielsen says it will reschedule the release of ratings data for the Tampa-St. Petersburg-Clearwater market.

Nielsen told customers about the delay Monday, just days after radio host Bubba the Love Sponge Clem was accused of possible ratings tampering. The company said it was delaying the release to allow for completion of additional quality assurance steps.

Nielsen and Beasley Media said Friday they are investigating Clem. He could not be reached for comment Monday. He told WTVT-TV on Friday that he was unaware of the allegations and was off the air that day because he hurt himself in a fall.

Clem remained absent from the airwaves Monday. A "best of Bubba" show was aired instead.

Nielsen ratings are assigned based on data fed to the group by "diarykeepers."

These diarykeepers are instructed to document any time they spend viewing or listening to 5 or more minutes of a particular program per every 15-minute window. Typical occurrences of ratings violations can include, among others, buying information off the diarykeepers or asking them to misrepresent their actual experiences, according to the Nielsen Diary Rating Distortion and Rating Bias Handbook.

Bubba the Love Sponge Clem remains off air as Nielsen delays ratings amid investigation 09/28/15 [Last modified: Monday, September 28, 2015 6:34pm]
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