Make us your home page

Bucs and Bucks: HBO's Hard Knocks series boosts local businesses

TAMPA — Men can enjoy yoga, including the most athletic ones. That is the message that the co-founder of Camp Tampa, a fitness studio located in South Tampa, wants to push after a few Tampa Bay Buccaneers players were shown practicing on HBO's television series Hard Knocks.

"They set a huge example of what Tampa Bay people like to do," Camp Tampa's Jamie Lanza said.

Camp Tampa and Pin Chasers bowling alley are a few of the local businesses featured so far in the weekly HBO documentary that follows the ups-and-downs of the Bucs training camp. Fresh Kitchen, which specialized in healthy, chef-inspired food bowls, and New Identities Hair Studio of Tampa may also be featured in future episodes.

Many of the business owners expressed a shared vision from the show's publicity. Marc Rockquemore, co-owner of New Identities, said he wants the show to "translate into new customers."

PREVIOUS COVERAGE: Ten things to know about Bucs and 'Hard Knocks'

Last week, the production crew followed linebacker Kwon Alexander as he dropped into New Identities in Tampa Palms for a touch-up on his fiery red, high-top Philly fade. This scene has not be included so far.

Lanza said she noticed the "hype" on social media when Camp Tampa was featured during the show's premiere on Aug. 8. A "few seconds" on television lives longer on social media, she said, expecting to continue to draw new customers.

The cameras capture Bucs players — Austin Johnson, Cameron Brate, Adam Humphries and Ryan Griffin — enjoying a hot yoga class at Camp Tampa as part of their offseason training regimen. The facility also offers a range of yoga classes, a circuit training studio and an indoor cycling studio.

Lanza said she also teaches private yoga classes to players including Kevin Pamphile.

Nelson Luis, the Bucs' director of communication, said it's "hard to know" which local businesses the show will feature since the scenes are organic and attempt to follow the players' normal schedule. The show doesn't go "out of their way" to highlight any local businesses. In fact, there were no notable shots of local businesses in this week's episode. He said he doesn't see Hard Knocks until it airs weekly.

New Identities, which has two locations in Tampa Bay, is accustomed to working with professional sports teams and national television stations, said Rockquemore. The hair studio has been featured on four other shows including TLC's A Wedding Story, Fox's Ambush Makeover, NFL Network's Making the Squad and MTV's True Life.

The studio has had a long-term relationship with the Bucs' cheerleading squad and started working with the Lightning Girls this year. In the past, the partnership included rookie makeovers, on-site service for photo shoots and community service events such as Cut for the Cure.

"It doesn't necessarily always involve writing a check," Rockquemore said. "We give our time and share our talents."

Contact Tierra Smith at tsmith@ or (414) 702-5006. Follow @bytierrasmith.

If you watch:

New episodes every Tuesday at 10 p.m. ET until Sept. 5

Broadcasted on HBO

Streamed on HBO Go and HBO Now every Wednesday at 7 a.m.

Bucs and Bucks: HBO's Hard Knocks series boosts local businesses 08/17/17 [Last modified: Friday, August 18, 2017 12:48am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Pinellas deputies go door-to-door before dawn to arrest unlicensed contractors


    Pinellas County deputies have never conducted a widespread operation to arrest suspects who use hammers, saws and promises of majestic craftsmanship to swindle homeowners out of thousands of dollars.

    That changed Tuesday.

    Pinellas Sheriff deputies J. Short, left, and T. Festa, right, arrest suspect Randy Ronchi, center, in Largo early Tuesday, as part of a joint roundup of unlicensed contractors. [SCOTT KEELER | Times]
  2. HQ2 watch: As deadline looms for Amazon headquarters pitch, one metro bows out


    If there's one national business saga to keep up on these days, it's the frenzy by metropolitan areas — including Tampa Bay — to make their best pitches to Amazon in the hope of being chosen as the new location for the giant online retailer's second massive headquarters. HQ2, as it is called, would create …

    Cities across the country are trying to land Amazon's second headquarters, known as HQ2. In Birmingham, Ala., giant Amazon boxes were constructed and placed around the city as part of its "Bring A to B" campaign. [Ali Clark/Bring A to B Campaign]
  3. Shares in Tampa's Health Insurance Innovations rebound from stronger earnings report


    TAMPA — After a sharp drop in its stock price in August and September, Health Insurance Innovations on Monday announced strong revenue and net income gains in preliminary numbers for its third quarter of the year. The company also announced a $50 million stock buyback over the next two years meant to bolster its …

    After losing more than half its market value between August and September, shares in Tampa's Health Insurance Innovations are rebounding."The new share repurchase program underscores our confidence in our business strategy, financial performance, and the long-term prospects of our company while also allowing us the financial flexibility to continue to invest in our business," company CEO Gavin Southwell announced Monday. [Courtesy of LinkedIn]
  4. Trigaux: Campaign aims to leverage tourism ads to recruit millennials, businesses

    Economic Development

    TAMPA — Tampa Bay's unleashing one of its best weapons — a cadre of successful entrepreneurs and young business leaders — in a marketing campaign already under way but officially …

    Erin Meagher, founder of Tampa coconut oil products company Beneficial Blends, is part of a group of business savvy millennial entrepreneurs and managers who are helping to pitch the work-live-play merits of the Tampa Bay market in a new marketing campaign called Make It Tampa Bay. The campaign is backed by Visit Tampa Bay and the Tampa Hillsborough Economic Development Corp. and aimed at recruiting more millennial talent to relocate and stay in the Tampa Bay area. [Courtesy Tampa Hillsborough EDC, Visit Tampa Bay]
  5. Florida gas prices drop 25 cents on average over past month


    Gas prices are on a downward tear post-hurricane. Tampa Bay fell to $2.34 per gallon on Sunday, down 10 cents over the week, according to AAA, The Auto Club Group. Across the state, gas fell 7 cents over the same period to average $2.47 per gallon.

    Gas prices across the state fell 25 cents over 31 days. | [Times file photo]