Just a reminder: When you pick up your newspaper Monday and Tuesday, you're not going to find a Hernando Times section.
As I wrote last Sunday, beginning this week the Hernando section will go to a five-days-a-week publication schedule — Wednesday through Sunday.
Simple economics is behind this decision. Newspapers depend largely on revenue from advertising. With the worst economy this country has experienced in decades, our advertising dollars have fallen substantially. Just like a lot of other businesses, the Times has had to make a number of moves to bring expenses in line with revenues.
This doesn't mean that we won't be covering news in Hernando County throughout the week. News that happens on Sunday and Monday moves to Section B, the Tampa Bay section of the paper, and our Web site, tampabay.com.
And all of the features you've come to expect in the Hernando section — including special pages such as Hometown Hernando on Sundays and Wednesdays, Top of the Class school news on Thursdays and Diversions entertainment news on Fridays — will remain.
Some features that have been published on Mondays and Tuesdays will move to other days. You may have noticed that the weekly Business Digest, which used to run each Monday, was in Saturday's section.
Dan DeWitt's column will be in the Wednesday, Friday and Sunday editions.
Some of you wrote or called after we announced these changes last Sunday. A number of readers were understanding and supportive. For those who expressed concerns, I hope I was able to answer your questions satisfactorily.
As we begin making the changes, do not hesitate to write or call. You can send e-mail to firstname.lastname@example.org, regular mail to 15365 Cortez Blvd., Brooksville, FL 34613, or call me at (352) 754-6119.
Repeating what I said last week: Do not consider any of this a diminishing of our commitment to the readers and advertisers in Hernando County. We know the value of the information and the good, solid journalism you've come expect in the St. Petersburg Times, and that commitment remains as strong as ever.
Mike Konrad is editor of the Hernando Times.