BRANDON — Chipotle Mexican Grill will open its third location in the area March 30 at 103 Brandon Town Center Drive, formerly a Casual Male XL clothing store.
Chipotle spokeswoman Danielle Winslow said the location inside Westfield Brandon mall will remain open as well.
"We look to open restaurants in areas where we expect we will see a high volume of customers during both lunch and dinner," Winslow said. "Being in the town center, this location made a lot of sense for us."
In addition to winning over diners with its burrito bowls and tacos, Chipotle has embraced technology, launching a mobile app and a four-episode show that premiered Feb. 17. The app allows customers to order and pay for their meal and bypass the line when they pick it up. The Hulu series Farmed and Dangerous presents a lighthearted approach to make people curious about where their food comes from. Chipotle serves more naturally raised meat than any other restaurant chain.
"The response to the show has been quite positive so far, and we are eager to see what people think as the next three episodes come out," Winslow said.
With more than 1,600 restaurants worldwide including locations in London, Paris, Frankfurt, Toronto, and Vancouver, Chipotle is a publicly traded company worth more than $2.7 billion. There are more than 90 locations in Florida.
The new restaurant, which joins the one on Bloomingdale Avenue, is expected to employ 25 to 30 people, Winslow said. Interested job seekers can visit jobs.chipotle.com to apply.
Contrasting salons open in the area
Great Clips buzzed with old-school barber shop talk Monday, just weeks after it became the newest tenant at Brandon's Kingsway Crossing.
Meanwhile, a more quiet and quaint atmosphere greeted customers at Bloom Salon & Spa, the newest business in the Valrico Square Shopping Plaza.
Bhavini Patel, a first-time business owner after working in the industry for the past seven years, simply chatted with one of her three employees, Dee Bowman.
The two shared what makes Bloom different from the chain hair-cutting establishments, and it starts with a wide array of services.
While Great Clips focuses mostly on trimming locks efficiently, Bloom also offers eyebrow threading, two types of hair coloring (traditional and organic), facials and full body massages.
Haircuts at Bloom run $15 for children under 12 and $20 for men and start at $40 for women. Patel is offering new customers $10 off their first service or a free eyebrow thread with the purchase of another service.
"There is no substitution for experience," said Bowman, who has been a certified massage therapist since 2002 and also focuses on custom skin rejuvenation facials. "I don't care if it's a mechanic or anything."
Bloom is open daily, from 10 a.m. to 5 p.m. Mondays, 10 a.m. to 7 p.m. Tuesday through Saturday, and 11 a.m. to 4 p.m. on Sundays. Call (813) 681-8020 for an appointment.
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