One Buc Place becoming AdventHealth Training Center under 10-year deal

Fireworks smoke fills the air Monday as Florida Hospital, soon to be AdventHealth, announces a 10-year deal to name the training and practice complex at One Buc Place the AdventHealth Training Center. BRONTE WITTPENN   |   Times
Fireworks smoke fills the air Monday as Florida Hospital, soon to be AdventHealth, announces a 10-year deal to name the training and practice complex at One Buc Place the AdventHealth Training Center. BRONTE WITTPENN | Times
Published August 27 2018
Updated August 28 2018

TAMPA — One Buc Place, the practice and training complex for the Tampa Bay Buccaneers, will be known as the AdventHealth Training Center under a 10-year deal announced Monday by the Bucs and Florida Hospital, soon to be known as AdventHealth.

"This is the biggest thing that we have been hoping to find a partner with for a long time," Bucs owner and co-chairman Bryan Glazer said.

Neither company would disclose how much money AdventHealth will put into the agreement, which covers the entire training complex, including the 100,000-square-foot, air-conditioned indoor practice enclosure the Bucs finished before the start of the 2017 season.

Asked whether the agreement was for seven figures, hospital executive Mike Schultz said, "certainly."

Florida Hospital recently announced it will become AdventHealth, effective Jan. 2, 2019. Hospital administrators see an expanded relationship with the Bucs as a way to introduce the hospital anew in a crowded, competitive health care market.

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"The ability to get our new name out there was very important to us because it is a very competitive landscape in health care," said Schultz, president and CEO of Florida Hospital, the West Florida division of the Adventist Health System. "The Tampa Bay Buccaneers have that appeal. They’re a local legend. They’re a regional powerhouse in terms of brand. And because of the NFL, they’re a national company as well."

Earlier this month, the Bucs and Florida Hospital did a back-to-school event offering physicals, health screenings and eyeglasses at Raymond James Stadium that drew 35,000 people.

"That’s a presence that we just couldn’t do on our own," Schultz said.

Florida Hospital has been the exclusive hospital of the football team under a sponsorship relationship that’s been in place since 2012. The hospital also has a partnership with the Tampa Bay Lightning. Asked whether it would be open to a sponsorship with the Tampa Bay Rays for the team’s proposed ballpark in Ybor City, Schultz said he wasn’t aware of any discussions yet with the baseball team.

"We evaluate opportunities to make sure that they fit with what we’re looking to do, so nothing’s off the table," he said, "but there’s nothing that we’ve discussed in general with the Rays."

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Contact Richard Danielson at [email protected] or (813) 226-3403. Follow @Danielson_Times

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