Thursday, January 18, 2018
Business

After four CEOs in five years, troubled Yahoo still trying to gain credibility.

SAN FRANCISCO — Yahoo still has credibility issues, even after casting aside CEO Scott Thompson because his official biography included a college degree that he never received.

The troubled Internet company's next challenge will be convincing its restless shareholders and demoralized employees that the turnaround work started during Thompson's tumultuous four-month stint as CEO won't be wasted.

In recent weeks, Thompson had been drawing up plans to close or sell about 50 of Yahoo's services while also antagonizing much of Silicon Valley with a lawsuit alleging the rapidly growing social network Facebook stole some of its technology from Yahoo.

Turning around the company won't be an easy task, given that Yahoo has now gone through four full-time CEOs in a five-year stretch marked by broken promises of better times ahead.

"Yahoo has been floundering for years, and it looks like there is going to be at least several more months of indirection now that another CEO is coming in," said Adam Hanft, who runs a consulting firm that specializes in brand reputation and crisis management.

Yahoo's hopes are now resting on Ross Levinsohn, its interim CEO. Levinsohn had a successful stint running Internet services within Rupert Murdoch's media empire at News Corp. before one of Yahoo's former CEOs, Carol Bartz, hired him in November 2010 to help her in her mostly fruitless attempt to fix the company.

"This may seem like a great deal of news to digest, but as you are all keenly aware, Yahoo is a dynamic, global company in a dynamic, global industry, so change — sometimes unexpected and sometimes at lightning speed — is something we will continue to live with and something we should embrace," Levinsohn wrote in a Sunday memo to employees.

"The bottom line is that the situation at Yahoo is a mess," Macquarie Securities analyst Ben Schachter wrote in a research note Monday. "It remains unclear how the new management will turn things around at Yahoo.com and how quickly yet another new strategy can be formulated."

Yahoo tried to make Levinsohn's job slightly easier by reaching a truce with dissident shareholder Daniel Loeb, a hedge fund manager who exposed the inaccurate information on Thompson's bio and had made it clear he would continue to publicly skewer the company unless he was given a chance to help develop a turnaround strategy.

To placate Loeb, Yahoo is shaking up its board of directors, which has been in a state of flux for several months.

Yahoo chairman Roy Bostock and four other directors who had already announced plans to step down at the company's annual meeting later this year are leaving the board immediately. All five of those directors signed off on the hiring of Thompson.

Three of Yahoo's vacated board seats will be filled by Loeb, and two of his allies, former MTV Networks executive Michael Wolf and turnaround specialist Harry Wilson.

Comments
Apple to build second campus, hire 20,000 in $350B pledge

Apple to build second campus, hire 20,000 in $350B pledge

Associated PressSAN FRANCISCO — Apple is planning to build another corporate campus and hire 20,000 workers during the next five years as part of a $350 billion commitment to the United States that will be partially financed by an upcoming windfall f...
Updated: 6 hours ago
Water Street Tampa developers seek artist and design for $600,000 outdoor art near USF med school

Water Street Tampa developers seek artist and design for $600,000 outdoor art near USF med school

TAMPA — Water Street Tampa called Wednesday for artists to send in their ideas for a big piece of public art for the outdoor plaza between one of the $3 billion project’s office buildings and the new University of South Florida Morsani College of Med...
Updated: 10 hours ago
Tourism brought in record $112 billion to Florida in 2016

Tourism brought in record $112 billion to Florida in 2016

Tourism brought in a record $112 billion to Florida’s economy in 2016, up about 3 percent from 2015, according to Visit Florida figures released Wednesday. About 10 percent — $88 billion — of the state’s gross domestic product came from tourism in 20...
Updated: 10 hours ago
Time to carbo load: Three new bakeries include an Australian bakery, second La Segunda

Time to carbo load: Three new bakeries include an Australian bakery, second La Segunda

LA SEGUNDAA Tampa Bay giant has stirred and is on the move. La Segunda Central Bakery, a family-owned Ybor City institution for nearly 103 years (they celebrated that birthday Jan. 15) and the largest producer of Cuban bread in the world, will open a...
Updated: 10 hours ago
Dow Jones closes above 26,000 for first time

Dow Jones closes above 26,000 for first time

The latest on developments in financial markets (All times local):4 p.m.Stocks are closing higher on Wall Street, sending the Dow Jones industrial average to its first close above 26,000 points.The Dow had traded above that level on Tuesday but wound...
Updated: 11 hours ago
Pasco goats somehow make yoga less weird

Pasco goats somehow make yoga less weird

DADE CITY — More than 36 million Americans practice yoga, but many people still feel intimidated by the ancient method of controlling the body and mind through physical and mental practices.Perhaps it is the daunting terms or confusing poses that cau...
Updated: 12 hours ago
Behold: The fastest cars at this year’s Detroit Auto Show

Behold: The fastest cars at this year’s Detroit Auto Show

DETROIT — Despite all the hype surrounding auto shows, let’s get real for a moment: The majority of the vehicles on display will end up ferrying kids to soccer practice, embarking on road trips and commuting between work and home each day.That’s unde...
Published: 01/17/18
This is why clothing companies want to know about your weight, jobs and past pregnancies

This is why clothing companies want to know about your weight, jobs and past pregnancies

The first step for a shopper buying a suit at the fast-growing menswear retailer Indochino is sharing his personal information: A salesperson armed with an iPad measures nearly everything on his body, from the distance between his belly button and re...
Published: 01/17/18
TECO, Duke linemen to help restore power in Puerto Rico

TECO, Duke linemen to help restore power in Puerto Rico

TAMPA — As more than 1.5 million people in Puerto Rico remain powerless, local linemen are stepping up and flying out to the island to help restore electricity. On Wednesday morning, 25 linemen boarded a flight from Tampa International Airport to Pu...
Published: 01/17/18

Pasco Business Digest for Jan. 19

Published: 01/16/18
Updated: 01/17/18