Make us your home page
Instagram

Pinterest becomes third most popular social network, research says

SAN JOSE, Calif. — Pinterest has become the third most popular social network in the United States behind Facebook and Twitter, according to one marketing researcher.

An Experian Marketing Services report found marked increases in visitors to Pinterest's website, including a 50 percent gain from January to February that made it more popular than LinkedIn and Google+.

The Palo Alto, Calif., company has found an ever-growing audience for its digital bulletin boards, which allow users to collect and share digital images and link them to websites. Since co-founder and chief executive officer Ben Silbermann launched the social network in January 2010, it has become especially popular with hobbyists.

Experian research showed that the site's visitors were demographically different from those visiting other social networks, with women accounting for 60 percent of the visitors and a higher percentage of users in the Midwest, Northwest and Southeast.

Alexa, a Web analytics company that uses a combination of visitors and page views to rank the most popular sites on the Web, disagrees with Experian, currently ranking Pinterest fourth among social networks, behind LinkedIn. The site ranks Pinterest as the 16th most popular website in the United States, ahead of PayPal, ESPN.com and the Huffington Post.

Social networking accounts for 15 percent of all U.S. Internet visits, but much of that can be attributed to Facebook. The Menlo Park, Calif., social network captures one in every 10 U.S. Internet visits and one in every five page views, Experian reported.

Pinterest becomes third most popular social network, research says 04/06/12 [Last modified: Friday, April 6, 2012 9:27pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Heights Public Market to host two Tampa Bay food trucks

    Business

    TAMPA — The Heights Public Market announced the first two food trucks for its "rotating stall," which will feature new restaurants every four months. Surf and Turf and Empamamas will be rolled out first.

    Heights Public Market is opening this summer inside the Tampa Armature Works building.
[SKIP O'ROURKE   |   Times file photo]

  2. Author Randy Wayne White could open St. Pete's biggest restaurant on the pier

    Food & Dining

    ST. PETERSBURG — The story begins with Yucatan shrimp.

    St. Petersburg Deputy Mayor Kanika Tomalin, pilot Mark Futch, Boca Grande, St. Petersburg Mayor Rick Kriseman, and author and businessman Randy Wayne White,  Sanibel, exit a Maule Super Rocket seaplane after taking a fight around Tampa Bay off the St. Petersburg waterfront, 6/28/17.  White and his business partners are in negotiations with the City of St. Petersburg to build a fourth Doc Ford's Rum Bar & Grille on the approach to the St. Petersburg Pier with a second event space on the pier according to White. The group met near Spa Beach after a ground breaking ceremony for the new pier. "We want to have our business open by the time the pier opens," said White. Other Dr. Ford restaurants are located on Sanibel, Captiva and Ft. Myers Beach. SCOTT KEELER   |   Times
  3. Guilty plea for WellCare Health Plans former counsel Thaddeus Bereday

    Business

    Former WellCare Health Plans general counsel Thaddeus M.S. Bereday pleaded guilty to one count of making a false statement to the Florida Medicaid program, and faces a maximum penalty of five years in federal prison. A sentencing date has not yet been set, acting U.S. Attorney W. Stephen Muldrow of the Middle District …

    WellCare Health Plans former general counsel Thaddeus M.S. Bereday, pleaded guilty to one count of making a false statement to the Florida Medicaid program, and faces a maximum penalty of five years in federal prison. A sentencing date has not yet been set, acting U.S. Attorney W. Stephen Muldrow of the Middle District of Florida stated Wednesday. [LinkedIn handout]
  4. DOT shows alternatives to former Tampa Bay Express toll lanes

    Transportation

    TAMPA — State transportation officials are evaluating at least a half-dozen alternatives to the controversial Tampa Bay interstate plan that they will workshop with the community for the next 18 months.

    Florida Department of Transportation consultant Brad Flom explains potential alternatives to adding toll lanes to Interstate 275 during a meeting Wednesday at DOT's Tampa office. Flom presented seven diagrams, all of which swapped toll lanes for transit, such as light rail or express bus, in the I-275 corridor from downtown Tampa to Bearss Ave. [CAITLIN JOHNSTON | Times]
  5. Claim: State pressured CFO, used secret recordings to shut down Universal Health Care

    Banking

    ST. PETERSBURG — The founder of St. Petersburg's Universal Health Care alleges that Florida regulators conspired with the company's chief financial officer to drive the once high-flying Medicare insurer out of business.

    Federal agents raided the headquarters of Universal Health Care in 2013, ordering employees to leave the building. The insolvent St. Petersburg Medicare insurer was then in the process of being liquidated by state regulators.
[DIRK SHADD   |   Times file photo]