Make us your home page

The landscape of small-business health insurance

Alan Cohen is a founder of Liazon. Cohen’s startup offers businesses a new way to provide health insurance to employees.

New York Times

Alan Cohen is a founder of Liazon. Cohen’s startup offers businesses a new way to provide health insurance to employees.

Five years ago, a startup called Liazon began offering businesses a new way to provide health insurance to employees. On Liazon's Bright Choices, an online marketplace, a company can specify how much money it wants to spend on each employee's benefits, and employees can use that contribution to buy the plan of their choice.

Liazon was among the first companies to establish a private health insurance exchange, in which the benefit provided by the employer is a defined contribution rather than a defined benefit. "A company can make a budget and decide exactly how much money they want to allocate to benefits," said Alan Cohen, who founded Liazon.

Of course, the landscape of small-business-sponsored health insurance is changing as the insurance exchanges established by the Affordable Care Act begin operations. The New York Times spoke to Cohen about the impact of the Affordable Care Act, known as Obamacare, on small businesses.

How well do you think employers understand the law?

Generally, most companies know the headlines. Once you get into the details, the lack of knowledge is kind of shocking. We actually did some market research on this. We came up with a list of 15 statements that asked, "How familiar are you with the following provision of the law?" And among those 15 items, we had five that were untrue. One of them, I remember, was, "How familiar are you with the provision in the law that health insurance plans on the exchange will be more expensive than health insurance plans off the exchange?" The law actually says the opposite. People rated the things that were untrue as well as they rated the things that were true.

The law's critics say companies will have to offer more expensive health care than they do now. Do you think that's true?

I don't think that's true.

Why not?

Those people are pointing to two things. First, they're pointing to essential benefits, which now have to be part of health insurance coverage. And I'll grant you that some of those may not be part of typical policies nowadays, but we're talking about things on the margin. We're talking about occupational therapy and things like that. The second thing they point to is the actuarial value.

That's the share of average health care costs the plan pays for.

So now a company can't offer a plan that has less than 58 percent actuarial value. Well, 99 percent of plans out there have more than 58 percent actuarial value.

Do you think the new law is as radical a change as some fear?

A sea change for the employers is that now companies over 50 employees are required to offer health insurance, or pay a penalty — and not just offer it but offer it to all full-time or full-time-equivalent employees. That full-time equivalent, that's a dangerous thing for a lot of companies. A good example would be a nursing company that pays their employees on a per diem basis. If any of those per diem nurses one month shifted over 30 hours — boom, you've got to pay for that person. So, that's a big deal for certain types of companies, but not for most companies.

A lot of companies with more than 50 employees that have not previously offered health insurance restaurants, for example — fear a huge new expense. Do you have any advice for them?

It is without question that companies greater than 50 employees that don't offer insurance have a new expense. That new expense is going to be either insurance or the penalty. I think a lot of companies will find that it is better for them and better for their employees not to offer health insurance if they have lower-paid employees. If you offer the lowest level of insurance and pay the lowest amount possible, you take away the subsidy eligibility from every one of your employees. And they might be much better off if you didn't offer insurance and let them go get their subsidy.

Considering your view that employers should not be making these decisions for employees anyway, wouldn't it be a good thing if companies let their employees go to individual exchanges?

I think that's true except for two problems: taxes and subsidies. The money goes from being tax-free to being fully taxed, and the effect is really essentially almost doubling the cost of the insurance for employees. If that company stops offering health insurance, what's going to happen is that the government is going to end up paying the company's share.

The landscape of small-business health insurance 10/04/13 [Last modified: Friday, October 4, 2013 4:38pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, New York Times.

Join the discussion: Click to view comments, add yours

  1. Equifax CEO Richard Smith steps down amid hacking scandal

    Personal Finance

    The chief executive of Equifax, the troubled credit reporting agency that suffered a massive data breach that affected as many as 143 million people, will retire, effective Tuesday, according to a statement by the company.

    Richard Smith, chief executive of Equifax, the troubled credit reporting agency that suffered a massive data breach that affected as many as 143 million people, will reportedly retire effective Tuesday.
[File photo: Joey Ivansco/Atlanta Journal-Constitution via AP]
  2. Bass Pro acquires Cabela's for $4 billion


    Bass Pro Shops has acquired competitor Cabela's for a reported $4 billion. Bass Pro indicated it is seeking to appeal to all "outdoor enthusiasts" with the move, roping in hunting customers from Cabela's.

    Bass Pro Shops acquired Cabela's for $4 billion, Bass Pro announced Tuesday. | [JAMES BORCHUCK | Times]
  3. Tampa International named among least expensive airports


    TAMPA — Florida airports apparently have a knack for getting it done cheaply.

    According to RewardExpert, Tampa International Airport is the fifth least expensive domestic airport. 
[CHARLIE KAIJO   |   Times
 file photo]

  4. Tampa-based vXchnge secures $200M loan to expand operations


    TAMPA — Tampa-based vXchnge, which operates data centers in 14 metro areas, has secured a loan for roughly $200 million for "major expansions and enhancements."

    Tampa-based vXchnge, a data center provider, secured a $200 million loan. Pictured is CEO Keith Olsen. | [Courtesy of vXchnge]
  5. No toll lanes north of downtown Tampa in three of four interstate proposals


    TAMPA — Express lanes may not be coming to downtown Tampa after all. Or at least not to the stretch of Interstate 275 that goes north through Bearss Avenue.

    Seminole Heights resident Kimberly Overman discusses the new interstate options with V.M. Ybor resident Chris Vela (left), Hillsborough County Commissioner Pat Kemp and HNTB consultant Chloe Coney during a Tampa Bay Express meeting Monday night at the Barrymore Hotel. [CAITLIN JOHNSTON  |  Times]