Friday, August 17, 2018
Business

Where in the world is Valpak CEO Michael Vivio?

ST. PETERSBURG — Michael Vivio, CEO of Valpak for nearly seven years, is no longer the public face of the St. Petersburg-based direct mail company.

His headshot and bio have been taken off the company's leadership page. Valpak representatives refused to discuss any transition.

Asked who is currently running Valpak, Chuck Downs, senior director of marketing at Valpak's parent company Cox Target Media, said, "No comment."

Did Vivio leave the company? "No comment."

Have employees been notified of a change in leadership? "No comment."

So what can Downs disclose? For one, that the public won't hear from Valpak on the matter any time soon. When asked when there would be an official statement about the CEO position, Downs deferred — until June 1.

Attempts by the Tampa Bay Times to reach Vivio by phone since Wednesday have been unsuccessful.

Vivio was named CEO in 2010. Before taking the helm at Valpak, the Ohio native was publisher of Texas' Austin-American Statesman newspaper.

Platinum Equity, founded by billionaire Detroit Pistons owner Tom Gores, bought the marketing and advertising company in January for an undisclosed amount.

Earlier this month, Valpak announced that 40 graphic artists were going to be laid off, though the layoffs had been considered for about a year. Most of the positions, Vivio said at the time, were remote and would be eliminated incrementally beginning in July.

Valpak has roughly 750 employees in Pinellas County.

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