Do POM Wonderful 100% Pomegranate Juice and POMx supplements help with heart disease, prostate cancer, and erectile dysfunction as promotions have indicated?
It appears POM has fallen into what the Consumer's Edge refers to as health benefit hyperbole (HBH).
The Federal Trade Commission cited POM for making false and unsubstantiated claims regarding the health benefits of POM Wonderful 100 percent Pomegranate Juice and POMx supplements.
"Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "When a company touts scientific research in its advertising, the research must squarely support the claims made. Contrary to POM Wonderful's advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses."
For more information visit: http://www.ftc.gov/opa/2010/09/pom.shtm.